Katie Isakson
New York,NY
Summary
Highly motivated and creative Communication major at NYU seeking a Summer 2024 PR Fellowship with Small Girls PR. Passionate about exceeding team goals and inspired by SGPR's work with growing brands. Eager to contribute strong writing, social media, and marketing skills, honed through various experiences both in and outside the classroom.
Overview
4
4
years of professional experience
Work History
Marketing Associate
Tombolo
06.2023 - 08.2023
- Played vital role in crafting and executing effective marketing promotion for Tombolo's products via Meta Platforms meetings, TikTok, and web design strategies
- Conducted comprehensive market research and analysis for 5 new potential partnerships and shirts, uncovering new opportunities and staying attuned to industry trends
- Managed up to 150 daily customer emails using Gorgias and Shopify, achieving a 95% satisfaction rate through personalized outreach
- Collaborated with design, marketing, and sales teams to maintain a cohesive brand identity across all platforms, resulting in a 10% increase in brand recognition
Digital and Social Media Marketing Associate
Unfound NYC
09.2022 - 01.2023
- Executed 12 high-impact TikTok and Unfound app marketing campaigns about lesser-known NYC spots for young New Yorkers
- Monitored and analyzed campaign performance for algorithm optimization and increased engagement
- Created and curated compelling content for social media platforms, achieving an unprecedented 7442% boost in TikTok viewership
- Assisted in managing website design and implementing SEO optimization
- Collaborated with team members to brainstorm and implement innovative marketing initiatives
Marketing Associate
Viviene New York
09.2022 - 01.2023
- Developed and implemented 3 new influencer marketing campaigns, resulting in 20% increase in creators' social media engagement and 35% boost in brand awareness
- Attended 5 PR events, finding and fostering key relationships with creators and vendors for Viviene New York's sustainable influencer model
- Played pivotal role in strategic operations, facilitating collaborations between 8 influencers and 5 sustainable brands
- Created email outreach campaigns with 85% open rate; designed graphics that increased inter-team engagement by 25%; and generated presentations that secured $40,000 in funding for new partnerships
Social Media Manager
Friends of Kemp Park
04.2019 - 04.2020
- Pioneered and led impactful awareness campaigns on various social media platforms for Kemp Family Park, a newly established local greenspace
- Spearheaded strategic initiatives predominantly on Instagram, elevating park's visibility and boosting follower growth by 18,200%
- Captured, curated, and published 20 visually compelling Instagram posts, ensuring a cohesive and engaging online presence
- Promoted 6 upcoming events and 5 community meetings, contributing to increased participation and community involvement
Education
Bachelor of Science - Media, Culture, And Communication
New York University
New York, NY05.2024
Skills
- Communication
- Project Management
- Customer Engagement
- Problem Solving
- Email Marketing
- Microsoft Office
- Google Workspace
- Canva
Timeline
Marketing Associate
Tombolo
06.2023 - 08.2023
Digital and Social Media Marketing Associate
Unfound NYC
09.2022 - 01.2023
Marketing Associate
Viviene New York
09.2022 - 01.2023
Social Media Manager
Friends of Kemp Park
04.2019 - 04.2020
Bachelor of Science - Media, Culture, And Communication
New York University