Katie Moncada
Springfield,VA
Summary
Area Visual Manager experienced in working for multiple markets and stores. Especially skilled in building relationships and people development. Motivational leader and organizational problem-solver with advanced supervisory, team building and customer service skills. Experience stepping into roles and quickly making positive changes to drive company success. Focused on using training, monitoring and morale-building techniques to maximize employee engagement and performance.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Area Visual Manager
H&M
07.2022 - Current
- Oversee window, styling and garment presentation through store team engagement and development, strategic planning, and Area team partnerships.
- Leading Commercial training for All workshops with my ASM/VMMs/Top Talent SMs.
- Reflowing Outlet conversion stores to new layout with partnership of VPLs. (053, 488, 498)
- Hands on training in Top Volume/Focus stores to drive selling and presentation results (053, 244, 278, 307, 445, 489, 498)
- Weekly Photo feedback and Photo of the Week to drive engagement and consistent inspiration within our Area
- Ladieswear weekly results focus and Dare to Share follow up
- Regional support for Country Visits, Store Openings, and Peer to Peer support
- Built relationships with Area HR, Area Controller and Area Sales Manager to help drive our goals forward
- VMM quarterly meetings to review results and plan for the next quarter. VMM divided responsibilities to support Area and peers
- Area support with closing our Flagship store (US0054) and opening our new store location (US0769)
Flagship/Area Support Visual Manager
H&M
01.2018 - 06.2022
- Oversaw 7 focus stores in the DC metro/PA area to help drive Area 818s commercial and people development goals to elevate customer experience. Focus stores were showcased in Regional and Country Dare to Share and all had improvements on the commercial portion of the CAT tool.
- Oversaw 5 focus stores in the DC metro area from 2018-2019 to help drive Area 818s commercial and people development goals to elevate customer experience. During 2019 all stores were showcased in Country Dare to Share multiple times, consistently had a 75% or higher on the CAT for Season Start in windows/commerciality.
- Worked as the Flagship Visual Manager 2017-2019 in 3 separate focus stores (US0278, US0319, US0307) with commercial and people opportunities. After 1 year each store had 100% in windows/commerciality for season start, photos in Country Dare to Share and Shop Info.
- Helped prepare and walk multiple Regional/Country visits for our Area.
- Planned, hosted, and led Visual development meetings and talent workshops to help train, develop and recruit visual talent in the Area/Region.
Visual Manager
West Elm
10.2016 - 12.2017
District Visual Manager
Altar’d State
12.2015 - 05.2016
Flagship Visual Manager
H&M
08.2014 - 12.2015
District Visual Manager
H&M
10.2012 - 08.2014
Visual Merchandiser
H&M
02.2004 - 09.2012
Expansion Visual Project Manager
H&M
01.2005 - 01.2008
Education
Bachelor of Science - Clothing and Textiles
Virginia Polytechnic Institute and State University
12.2003
Skills
- Multi-market Visual Manager
- Creative Direction
- Project Planning
- Staff Management
- Employee Development
- Goal Setting
- Strategic Planning
- Teamwork and Collaboration
- Proficient in Microsoft Office and Teams
Certification
Professional Organizer LLC with over 1,000 hours of service
Timeline
Area Visual Manager
H&M
07.2022 - Current
Flagship/Area Support Visual Manager
H&M
01.2018 - 06.2022
Visual Manager
West Elm
10.2016 - 12.2017
District Visual Manager
Altar’d State
12.2015 - 05.2016
Flagship Visual Manager
H&M
08.2014 - 12.2015
District Visual Manager
H&M
10.2012 - 08.2014
Expansion Visual Project Manager
H&M
01.2005 - 01.2008
Visual Merchandiser
H&M
02.2004 - 09.2012
Bachelor of Science - Clothing and Textiles
Virginia Polytechnic Institute and State University
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