Katie Riches

• Helped deliver successful event activations by coordinating logistics, managing vendor relationships, and executing on-site operations to ensure seamless experiences and drive sales at high-pressure festivals and events.
• Created email marketing campaigns to enhance brand engagement, effectively communicating with customers to boost event attendance and brand awareness.
• Collaborated with external partnerships to align on marketing goals and execute activations that strengthened brand presence and customer loyalty.
• Demonstrated adaptability and problem-solving skills in dynamic, fast-paced event environments, prioritising customer satisfaction and operational efficiency.

Manage the daily operations of a busy leisure centre, leading a team of assistants and ensuring efficient running of all facilities and activities.

• Resolve customer issues effectively while maintaining exceptional service standards.
• Demonstrate strong leadership, problem-solving, and organisational skills to ensure efficient centre management.
• Organize staff rotas, enforce health and safety compliance, and address operational challenges with a proactive approach.

• I ensured the seamless execution of festival logistics by liaising with vendors, artists, and staff, while also supervising and supporting the office team throughout the build-and-break and live phases. This role highlighted my leadership, problem-solving, and communication skills in a fast-paced and dynamic environment.

Dedicated and compassionate Healthcare Assistant with three years of experience providing essential care to patients across diverse healthcare settings, ensuring their well-being at all times.

• Strong interpersonal and communication skills, enabling effective collaboration with healthcare teams and building trust with patients and families.
• Hardworking and detail-oriented, with a proven ability to perform effectively under pressure in demanding environments.

• In my role as Red Bull Student Marketeer Captain, I assisted with recruitment, training, and event management whilst ensuring successful team development.
• This included conducting interviews to select candidates that aligned with brand values, delivering on-boarding sessions, and evaluating individual performance to ensure individual growth and team success.
• Through this experience, I improved my leadership, communication, and organisational skills, all whilst working to support the field marketing team.

I contributed to Valley Fest's production team, supporting build, break, and live days, while actively assisting with logistical operations and maintaining communications with vendors, artists, and the public, showcasing strong leadership, responsibility, problem-solving, and communication skills.

Enhanced brand awareness on campus and in surrounding areas, building positive consumer associations.

• Collaborated with on and off-premise teams to ensure product visibility and availability.
• Supported third-party and Red Bull branded events to strengthen brand image and foster consumer relationships.
• Led the West-Midlands team, coordinating activities and ensuring team cohesion.
• Organised and managed the Red Bull 'Flying Laps' event, with the winner competing at Silverstone.