Katie Strout
Director Of Sales, Florida
Fort Myers,FL
Summary
Results-driven sales professional with over twenty years of experience in the health insurance industry. Expertise includes managed care, Medicare Advantage, Part D , Medicare Supplements, Medicare marketing guidelines, relationship and resource management, provider engagement, sales team leadership, public speaking, and developing high performing teams and broker partners. Known for collaborative leadership, exceptional communication, and leading with integrity and compassion.
Overview
2027
2027
years of professional experience
4
4
years of post-secondary education
Work History
Director of Sales, Florida
Gold Kidney Health Plan
07.2023 - Current
- Collaborate with leadership to develop and manage sales and retention efforts for the CSNP Plan portfolio. Over past three years have grown from zero to almost three thousand CSNP members in Florida.
- Establish relationships and grow the ready to sell agent base in Florida. Over past three years have grown from zero RTS brokers to over 3,000 in Florida.
- Manage and support a statewide sales management team.
- Represent company through speaking engagements and exhibitor opportunities at industry events
- Conduct in-person and virtual trainings to FMO, agency and broker partners.
- Develop market strategy, gauge effectiveness, monitor individual team member performance, provide feedback, and increase motivation.
- Meet sales growth and retention targets in Florida. Over past year have consistently exceeded sales goals.
- Develop, manage, and leverage relationships with value based providers, MSO partners, primary care providers, specialists, and dialysis clinics in order to grow membership.
- Engage with renal organizations at a state level to create relationship and increase brand awareness, while ensuring the sales team follows suit at a local market level.
- Partner with internal departments within the organization to ensure successful plan administration.
- Develop and maintain relationships with Field Marketing Organizations, agencies, brokers, providers, and community organizations to grow brand awareness and membership.
Medicare & Retirement Market Manager
United Healthcare
3 2013 - 07.2023
- Supervision and training of Independent Agents who offer the UHC Medicare portfolio of products.
- Strategic allocation of attention, leads, and resources, with key agents and agencies, to achieve assigned sales goals and membership growth targets.
- Organization and execution of agent trainings to ensure agents understand the UHC portfolio of products, tools, resources and systems.
- Coordinating agent events and engagement activities for the market, in person and virtual.
- Partnering with providers to help grow their patient base and our plan membership.
- Use of data and market insights to develop the sales channel and move the sales and growth needle in a positive direction.
- Ensuring agents adhere to sales and marketing rules set by CMS, as well as the policies set by UHC.
- Conducting ride-alongs to observe sales techniques and ensure alignment with CMS regulations.
- Coordination and management of local AEP and SEP Retail Programs. SWFL was the number one retail market in the nation for a multiple years.
- Working cooperatively and cohesively with other departments within UHC to reach a common goal.
Medicare Sales Representative
Humana
Southwest Florida
10.2005 - 03.2013
- Enrolled individuals into health plan products, with a core focus on the Medicare portfolio of products.
- Conducted sales seminars, individual field appointments, group retiree meetings, and participated in year round retail program.
- Represented Humana through participation in community events.
- Leveraged Medicare book of business to cross sell financial protection products.
- Consistently met and exceeded sales goals.
- Managed a book of business with several hundred customers.
Admissions Director
Beverly Healthcare
07.2004 - 07.2005
- Coordinated admissions from the community into a SNF/LTC setting.
- Conducted weekly marketing meetings.
- Provided tours of the facility to families of prospective residents.
- Met with families and residents to complete admission paperwork and ensure all parties were content with placement.
- Built relationships with local hospital social workers to encourage placement into the facility upon patient discharge.
Licensed Social Worker
Beverly Healthcare
06.2003 - 06.2004
- Addressed resident, family and staff concerns and needs in a SNF/LTC facility.
- Completed Assessments, care plans and regular resident evaluations.
- Facilitation of care conferences with residents and families.
Education
Bachelor of Science - Social Work, Sociology
Winona State University
Winona, MN 08.1999 - 05.2003
Skills
Identifying and developing growth opportunities
Lead and resource management
Event & retail program coordination
Ability to make decisions and adapt as needed
Using data and insights to develop market strategy
Relationship building and management
Sales team leadership and performance management
Provider strategy and engagement
Public speaking and training facilitation
Collaboration with community organizations
Accomplishments
Champions Club- 2015 & 2016
Eagles Award Recipient- 2016
Board of Directors, Florida Renal Association- 2024 & 2025
Timeline
Director of Sales, Florida
Gold Kidney Health Plan
07.2023 - Current
Medicare Sales Representative
Humana
10.2005 - 03.2013
Admissions Director
Beverly Healthcare
07.2004 - 07.2005
Licensed Social Worker
Beverly Healthcare
06.2003 - 06.2004
Bachelor of Science - Social Work, Sociology
Winona State University
08.1999 - 05.2003
Medicare & Retirement Market Manager
United Healthcare
3 2013 - 07.2023