Katie Welge
San Diego,CA
Summary
Results-driven multimedia professional with 10 years of experience in the sports broadcast industry, delivering captivating coverage and engaging storytelling. Skilled at producing for various networks as well as for digital and social media platforms. Excellent communication and collaboration abilities, staying up to date with trends and knowledge around the sports industry.
Overview
10
10
years of professional experience
Work History
Digital Sports Host / Marketing Specialist
Pine Sports
Remote
04.2022 - 09.2023
- Conducted interviews on sports betting and fantasy leagues for all professional sports
- Hosted and produced sports betting show
- Consistently increased viewership by 20%, YouTube subscriptions by 15%, and user sign-up rates by 10% through strategic publicity plans
- Wrote, edited and created all content for social media and website, including weekly newsletters
- Increased social media engagement by 30% in the first 6 months.
Marketing Director / Digital Host
Brackit
Remote
04.2020 - 05.2022
- Hosted the sports show and conducted interviews with professional athletes for the app, website and social media platforms, contributing to 57% engagement growth in the first year
- Trained and managed 5 person marketing team & marketing budget of $120K, staying under spend goal by 83%
- Executed strategy for all marketing campaigns through analyzed metrics, increasing website traffic through SEO by 78% and app downloads by 90% with ASO.
Sales Director
The Shamrock Companies
Walnut Creek, CA
03.2018 - 04.2020
- Identified opportunities to deliver full-service, integrated marketing solutions, which increased benefits for customers and drove a 40% increase in average account growth
- Created and expanded sales pipelines by building referral networks, attending industry events, and establishing partnerships with marketing executives.
Production Intern
95.7 The Game
San Francisco, CA
01.2017 - 06.2017
- Generated and produced content for the website and social media
- Attended press conferences and conducted interviews for Bay Area professional sports teams.
Production Assistant
Pac-12 Networks
San Francisco, CA
09.2015 - 09.2016
- Supported the Studio Production Manager with daily duties from resource and studio bookings to equipment management
- Worked closely with producers and project managers to assist in all areas of promotion and marketing, pre-production through post-production.
Freelancer
ESPN
Remote
02.2014 - 02.2016
- Served as communication facilitator between the various elements involved in the production sets for NCAA & NBA coverage
- Performed all tasks, on and off set, as required by tech manager/director/producer to their complete satisfaction.
Production Assistant
NBC Sports Bay Area
San Francisco, CA
01.2015 - 10.2015
- Produced Sports Flashes for highlights and breaking news hits
- Developed and maintained relationships with sources to break exclusive news and provide unique insights into the Bay Area sports market.
Production Intern
Spectrum SportsNet
El Segundo, CA
05.2014 - 08.2014
- Assistant produced segments for in-studio shows and the documentary series Backstage: Dodgers, as well as gathered interviews at press conferences for all Los Angeles sports teams
- Worked in TV production trucks for games assisting the directors, producers and field production team.
Education
Bachelor of Arts (B.A.) in Broadcast Electronic Communication Arts -
San Francisco State University
Skills
- Leadership and Team Management
- Strong communication
- Storytelling
- Digital Marketing
- Project Management
- Relationship building
- Media Relations
- ASO & SEO
- Social Media
- Messaging and Branding
Timeline
Digital Sports Host / Marketing Specialist
Pine Sports
04.2022 - 09.2023
Marketing Director / Digital Host
Brackit
04.2020 - 05.2022
Sales Director
The Shamrock Companies
03.2018 - 04.2020
Production Intern
95.7 The Game
01.2017 - 06.2017
Production Assistant
Pac-12 Networks
09.2015 - 09.2016
Production Assistant
NBC Sports Bay Area
01.2015 - 10.2015
Production Intern
Spectrum SportsNet
05.2014 - 08.2014
Freelancer
ESPN
02.2014 - 02.2016
Bachelor of Arts (B.A.) in Broadcast Electronic Communication Arts -
San Francisco State University
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