KATLYN SMITH
Blue Williams, L.L.P.
Laplace,Louisiana
1
Certification
5
years of professional experience
Driven and results-oriented sports marketing and communications professional with a Master’s degree in Sports Law & Compliance and a Bachelor’s degree in Communications. Experienced in athlete recruitment, NIL marketing, client relations, partnership development, and strategic communications. Proven ability to build meaningful relationships with athletes, coaches, organizations, and industry stakeholders while supporting business growth and brand development. Brings a strong work ethic, exceptional communication skills, and a passion for the business of sports, with a commitment to delivering results in fast-paced, team-oriented environments.
Work History
Marketing Coordinator
3 Years 11 Months- Supported the development and implementation of marketing campaigns for Alpha Kappa Alpha Sorority Inc., encompassing social media, email marketing, and content creation.
- Managed the production and dissemination of marketing collateral, including brochures, flyers, and promotional items.
- Authored compelling copy for diverse marketing materials, such as blog posts, newsletters, and press releases.
- Maintained an organized digital asset library for efficient access to approved visual and branding materials.
Marketing Coordinator
1 Year- Spearheaded comprehensive marketing strategies to enhance brand awareness, boost customer acquisition, and generate leads.
- Assessed market trends and competitor activities to identify growth opportunities and refine marketing initiatives.
- Executed digital marketing campaigns across social media, email marketing, SEO/SEM, and content marketing platforms.
Sports Reporter (Internship)
6 Months- Covered local and regional sports events, primarily focusing on LSU, by attending games and providing live updates for accurate and engaging reporting.
- Conducted pre- and post-game interviews with athletes, coaches, and key figures to gather insights and deliver in-depth coverage.
- Cultivated proficiency in fast-paced environments and honed skills in sports media and reporting.
Reporter
3 Years- Interviewed sources, experts, and public figures to gather accurate and compelling information.
- Composed concise, engaging news articles, reports, and scripts under stringent deadlines.
- Produced informative and captivating news stories across a broad spectrum of topics, adhering to strict deadlines.
- Investigated leads and tips to uncover newsworthy stories of significant public interest.
- Researched, wrote, and produced dynamic multimedia content for online platforms, including articles, videos, podcasts, and social media posts.
Sports Journalist (Internship)
4 Months- Managed social media content by creating concise posts for timely updates and audience engagement.
- Authored articles and game summaries for various sports events, emphasizing accuracy, detail, and engaging narratives.
- Edited and proofread articles to ensure superior quality, clarity, and adherence to publication standards.
- Enhanced writing proficiency, attention to detail, and understanding of sports journalism within a collaborative team setting.
Client Liaison
6 Months- Recruited collegiate athletes and prospective NFL clients for representation and NIL opportunities.
- Engaged with college athletic departments and coaches to foster connections and promote mutual interests in sports initiatives.
- Executed outreach initiatives to enhance agency's client network and foster business partnerships.
- Assisted with athlete relations, client communications, and meeting coordination.
- Supported NIL marketing initiatives, branding opportunities, and day-to-day agent operations.
Education
Master's degree - Sports Law & Compliance
Bachelor of Arts - Communications
Skills
Public Relations
Partnership Development
Project Management
Marketing Strategy
Certification
Sports Agent Bootcamp
Timeline
Client Liaison
The Eight XVII Agency
06.2025 - 12.2025Read More
Marketing Coordinator
Blue Williams, L.L.P.
06.2025 - CurrentRead More
Sports Reporter (Internship)
GRAY MEDIA
01.2024 - 07.2024Read More
Sports Journalist (Internship)
LSU Rivals
08.2023 - 12.2023Read More
Marketing Coordinator
Southeastern Louisiana University
01.2021 - 12.2024Read More
Reporter
Southeastern Louisiana University
01.2021 - 01.2024Read More
Southeastern Louisiana University
Bachelor of Arts from Communications
Read More
Seton Hall University
Master's degree from Sports Law & Compliance
Read More