K. Elizabeth Humphries
FL
Summary
Innovative Marketing leader with over 20 years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management. Detail-oriented, attentive and decisive leader.
Overview
16
16
years of professional experience
Work History
Marketing Coordinator
Gulf Coast State College
02.2012 - Current
- · Develops and executes integrated marketing plans to support enrollment growth, student engagement, and brand visibility.
- · Manages social media campaigns and creates daily content for platforms including Facebook, Instagram, and LinkedIn to promote programs, events, and student success stories.
- · Designs and distributes promotional materials such as brochures, flyers, email newsletters, and press releases to reach prospective and current students, and other key stakeholders.
- · Coordinates cross-departmental collaboration to support college-wide initiatives, ensuring alignment across communications and campaigns.
- · Tracks campaign performance and analyzes KPIs to guide strategy and demonstrate marketing impact.
- · Promotes campus events, including open houses, community outreach, and student activities, to increase engagement and awareness.
- · Maintains vendor relationships to support print, digital, and event needs within budget and on deadline.
- · Conducts market research to identify audience needs and inform content and outreach strategies.
- · Improves website visibility and user experience through SEO and regular content updates.
- · Oversees internal project workflows, ensuring timely delivery of creative assets and communications.
- · Mentors colleagues, providing support on marketing tools and best practices.
- · Supports college reputation and brand consistency across all channels, including digital, print, and in-person experiences.
- · Responds to inquiries and provides support for marketing-related requests from faculty, staff, and the public.
Graphic Designer
Panama City News Herald
01.2011 - 01.2012
- Developed original designs for multiple newspapers.
- Worked with hundreds of clients to gather and define requirements, establish scopes, and manage project milestones.
- Edited and enhanced existing artwork and graphics.
- Employed design fundamentals when selecting typography, composition, layout, and color in design work.
Newspapers in Education Coordinator
Panama City News Herald
01.2010 - 01.2011
- Developed community education programming events and other activities designed to increase and improve educational outcomes.
- Identified methods and tools to promote student success in project-based learning.
- Liaised between faculty, staff and administrators to coordinate educational program delivery.
- Built relationships with 50 - 100 external stakeholders, community organizations and donors to increase program scope.
- Researched and wrote stories and articles for the print and online publication.
Education
Master of Science - Strategic Communication
Troy University
Troy, AL05-2018
Skills
- Marketing collateral preparation
- Work Planning and Prioritization
- Planning and logistics
- Communications management
- Copywriting
- Visual communication
- Project management
- Relationship building
- Adobe creative suite and Canva
- Public relations
Affiliations
- Leadership Bay Class 2014-15, Bay County Chamber of Commerce
- Early Education and Care Board Member
- Club 360 - Women Giving Back Full Circle
Timeline
Marketing Coordinator
Gulf Coast State College
02.2012 - Current
Graphic Designer
Panama City News Herald
01.2011 - 01.2012
Newspapers in Education Coordinator
Panama City News Herald
01.2010 - 01.2011
Master of Science - Strategic Communication
Troy University