Katrina Luts
EXPAND MARKETING GROUP
MACOMB,MI
19
years of professional experience
Results-oriented Marketing Executive with nearly 20 years of experience driving integrated marketing strategies across diverse sectors, including entertainment and retail. Expertise in public relations, promotions, and experiential marketing enhances brand visibility, fosters community engagement, and aligns with business objectives.
Work History
Vice President of Marketing
5 Years 1 Month- Lead strategic marketing, public relations, publicity, promotions and partnership initiatives for a diverse portfolio of clients across entertainment, automotive, restaurant, lifestyle, retail, nonprofits, and consumer categories.
- Develop and execute publicity campaigns including media outreach, press releases, story development, interviews, events, community initiatives and promotional opportunities.
- Create and execute promotional campaigns, partnerships and sponsorship opportunities that extend brand reach and create additional exposure.
- Identified emerging trends, media opportunities, partnerships, and community activations that strengthened client visibility.
Senior Manager, Strategic Marketing, Publicity, Promotions & Partnerships + Producer
1 Year- Managed client projects from initial concept through completion, partnering with Account Services, Creative and Production teams to deliver strategic marketing and communications initiatives.
- Functioned as the primary client contact, developed strong relationships and verified that client objectives, expectations and deliverables were met.
- Developed project timelines, production schedules and budgets to keep initiatives on track and within established parameters.
- Oversaw multiple concurrent projects, balancing client needs, creative requirements, and production schedules to meet agency priorities.
Marketing Communications Manager
1 Year 4 Months- Created marketing strategies and campaigns designed to strengthen brand awareness, deepen member relationships and increase visibility within the Catholic community.
- Developed community partnerships and outreach initiatives that positioned the credit union as an active community partner beyond its traditional financial services role.
- Created and facilitated scholarship programs for elementary, high school and college students, overseeing program development, communications and community outreach.
- Developed and facilitated financial literacy programs for elementary school, high school and college students, helping introduce financial education and responsible money management to students at multiple stages of their education.
Operational Committee Member
6 Months- Acted as a member of the operational team that launched a nonprofit foundation to expand the organization's ability to secure and distribute charitable funding.
- Supported fundraising and program development for scholarship initiatives, benefiting elementary, high school, and college students.
- Contributed to the development of additional funding for the annual Heart for the Holidays program, helping connect organizational resources with individuals and families in need during the holiday season.
Senior Account Executive, Publicity & Promotions
11 Years 5 Months- Built strong relationships with television, radio, print, digital and online media outlets to secure editorial coverage and promotional opportunities.
- Coordinated promotional partnerships among entertainment properties, consumer brands, retailers, venues, and community organizations to enhance audience engagement.
- Planned and executed events, screenings, premieres, promotional activations, grand openings and other experiential initiatives.
- Developed targeted programs connecting entertainment properties with faith-based audiences, increasing outreach through the Allied Faith & Family division.
Education
Bachelor of Arts (B.A.) - Communications & Media Studies
Skills
Media relations
Brand Promotion
Influencer outreach
Strategic Partnerships & Sponsorships
Local
Regional & National Campaigns
Multi-Project Manager
Fast-Paced Environment
Client relations
Collaborative Leader
Timeline
Vice President of Marketing
EXPAND MARKETING GROUP
2021.07 - CurrentRead More
Senior Manager, Strategic Marketing, Publicity, Promotions & Partnerships + Producer
REAL INTEGRATED
2020.07 - 2021.07Read More
Operational Committee Member
ALLIANCE CATHOLIC CREDIT UNION
2020.01 - 2020.07Read More
Marketing Communications Manager
ALLIANCE CATHOLIC CREDIT UNION
2019.03 - 2020.07Read More
Senior Account Executive, Publicity & Promotions
ALLIED GLOBAL MARKETING
2007.10 - 2019.03Read More
UNIVERSITY OF DETROIT MERCY
Bachelor of Arts (B.A.) from Communications & Media Studies
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ADDITIONAL PROFESSIONAL & COMMUNITY EXPERIENCE
- UNIVERSITY OF DETROIT MERCY, Class of 2007 Alumni Event Committee Member, 2007
- ST. MALACHY SUMMERFEST, Marketing & Publicity Chair, 2015-2018
- ST. MALACHY CATHOLIC CHURCH, Administrative Assistant, 2003-2019
- MCREST, Entertainment Coordinator, 2013-2018
- AR WORKSHOP, Instructor, 2019-Present