Katrina Moreira
Miami,Fl
Summary
Innovative marketing professional with extensive experience in digital media, SEM, and data-driven strategies. Proven track record in campaign management, cross-functional collaboration, and utilizing cutting-edge marketing tools. Creative problem-solver with a passion for music, skilled in songwriting, music theory, guitar, and drums. Dedicated to driving results and fostering inclusive, engaging environments.
Overview
4
4
years of professional experience
Work History
Sales Coordinator
Clear Channel Outdoor
Miami, Fl
02.2023 - Current
- Identified and qualified potential clients by gathering accurate contact data using CRM and marketing tools to support targeted sales and campaign outreach.
- Contributed to marketing strategy development by analyzing market trends and collaborating across sales, marketing, and creative teams to align messaging and execution.
- Supported multi‑channel campaigns by compiling data, generating insights, and delivering reports that improved performance and informed sales and marketing decisions.
- Coordinated cross‑functional workflows, managing multiple projects simultaneously and ensuring timely, organized execution of sales and marketing initiatives.
Marketing and Content Creation Manager
Samurai Skate shop
Gainesville, Fl
02.2023 - 05.2024
- Developed and executed targeted marketing campaigns, resulting in a 25% increase in lead generation
- Implemented SEO strategies that improved website traffic by 30%, enhancing online visibility and positioning the company
- Collaborated with sales teams to create effective sales collateral, presentations, and promotional materials
Marketing and PR Intern
HeyDay Marketing
Miami, Fl
09.2023 - 01.2024
- Developed and implemented strategic marketing campaigns for social media influencers, new restaurants, and expanding Florida businesses
- Optimized web traffic and online visibility using SEO techniques, resulting in improved engagement and reach for clients
- Crafted compelling press releases to enhance public relations efforts and promote client initiatives
- Conceptualized and executed innovative campaign ideas to align with client goals and market trends
- Conducted outreach to potential clients and collaborators, fostering valuable partnerships and business opportunities
Content and Marketing Intern
Samurai Skate Shop
Gainesville, Fl
08.2022 - 12.2022
- Content Creation and Social Media Management: Developed engaging promotional content for radio shows on social media platforms by interviewing local businesses and creating compelling narratives
- Utilized video editing tools such as Cap Cut and Video Leap to produce high-quality visual content for upcoming shows
- Campaign Strategy Development: Assisted in formulating and executing advertising campaign strategies to attract potential advertisers
- Conducted market research to identify opportunities and create tailored campaign proposals
- Community Engagement: Fostered relationships with local businesses to enhance community involvement and support for radio promotions
- Conducted interviews and featured businesses to boost their visibility and engagement with the station's audience
- Collaborative Projects: Worked closely with the marketing team to brainstorm and implement innovative promotional ideas
- Contributed to team meetings and provided creative input for content and campaign strategies
- Created and coordinated blog content, supporting larger marketing strategy.
- Evaluated digital presence by product, service or brand to help define digital strategies.
- Created proposals for service and product strategies based on marketing data.
- Summarized raw data and analyses and made recommendations based on findings.
- Leveraged marketing data to forecast marketing campaign success and sales trends.
Education
B.A. - Telecommunications
UNIVERSITY OF FLORIDA
Tourism and Hospitality,Event Management
UNIVERSITY OF FLORIDA
Skills
- Data Analysis and Reporting
- Google Analytics
- Salesforce
- Campaign Planning and Execution
- Lead Generation
- Project Management
- Audience Targeting and Segmentation
- Creative Problem-Solving
- Social Media Management
- Adobe Creative Suite
- Canva
- Microsoft Copilot
- Hootsuite
- Microsoft Office
- SEO techniques
- Market research
- Cross-functional collaboration
- Effective communication
- Relationship building
- Time management
- Proposal development
- Scheduling
- Goal-oriented mindset
- Performance tracking
- Strategic planning
Languages
- English, Native
- Spanish, Native
Timeline
Marketing and PR Intern
HeyDay Marketing
09.2023 - 01.2024
Sales Coordinator
Clear Channel Outdoor
02.2023 - Current
Marketing and Content Creation Manager
Samurai Skate shop
02.2023 - 05.2024
Content and Marketing Intern
Samurai Skate Shop
08.2022 - 12.2022
B.A. - Telecommunications
UNIVERSITY OF FLORIDA
Tourism and Hospitality,Event Management
UNIVERSITY OF FLORIDA