Katy Engebretson

Chicago,IL

Summary

For over 10 years, I have operated at the intersection of healthcare innovation and Salesforce go-to-market strategy. My career is defined by a commitment to the "Power of Partnership"—aligning the capabilities of global consultancies with the evolving needs of the healthcare market to drive meaningful change.

I thrive on the complexity of the healthcare landscape, translating high-level business goals into proven processes that enhance the patient experience. Whether leading initiatives within global firms or scaling regional players, my focus remains the same: connecting the right services to the right technology to achieve superior business results.

Overview

years of professional experience

Work History

Director, Partner Sales Healthcare

Salesforce

Chicago, IL

03.2022 - Current

Strategically advised field sales executives and System Integrator (SI) partners to define territory-wide growth strategies, consistently exceeding key performance metrics through rigorous execution.
Spearheaded comprehensive business plans with key partners to drive revenue growth, focusing on emerging technologies.
Orchestrated partner-led lead generation and co-selling initiatives to secure net-new opportunities.
Facilitated five $10M+ complex deal cycles through collaborative co-selling strategies over 4 years.
Launched Healthcare industry-specific partner solutions, aligning partner capabilities with corporate Go-To-Market strategies to increase market share.
Member of the Healthcare Industry Council representing SI partners with top Salesforce executives
Member of the Healthcare Partner Advisory Board representing and presenting to SI partners with top Salesforce Executives.
Awarded MVP of Alliance & Channels in 2024 and 2025
Consistently over-achieved ACV Targets with 110% in 2022, 130% in 2023, 145% in 2024, 115% in 2025 aligned to partners.

Director, Alliances & Channels, Healthcare and Life Sciences

SILVERLINE

04.2019 - 03.2022

Cultivated and strengthened relationships within Salesforce channel partnership to drive collaborative growth opportunities.
Achieved 300% in 2019 & 315% in 2020 ACV Target Goal
Led cross-functional teams to develop and implement strategic initiatives aligning with organizational goals.
Analyzed and streamlined Salesforce requirements to support rapid expansion of partnership initiatives.
Developed and implemented enablement programs to enhance the effectiveness of Salesforce healthcare sales executive teams.
Collaborate with Healthcare executive leadership to develop best in breed go to market strategy
Developed and maintained 4+ strategic independent software vendor partnerships and 3+ emerging relationships to drive innovation and growth.
Crafted comprehensive business plan in partnership with stakeholders and established effective go-to-market strategy.
Drove partner strategies that resulted in $9M+ revenue generation in 2019 and $11M+ in 2020.
Analyzed market data to create detailed sales team territory maps and strategic account plans.
Collaborated with marketing team to organize, develop, and distribute market content effectively.

Director of Business Development and Alliances

PENROD

09.2016 - 04.2019

Promoted 4 times in 3 years; previous roles: Sales Operations & Alliance Manager, AE, Project Manager.
Scaled the Salesforce partnership by 40% YOY, consistently outperforming revenue goals by hitting 100% of ACV targets in 2017 and 105% in 2018.
Managed a portfolio of 15+ ISV alliance relationships, overseeing end-to-end enablement, referral programs, and strategic sponsorships.
Spearheaded the Go-To-Market strategy tailored to Salesforce sales teams, driving brand awareness and deal flow within the Salesforce ecosystem.
Directly managed and mentored a cross-functional team of four (3 Marketing, 1 BDR), optimizing lead generation and high-funnel pipeline growth.
Orchestrated the execution of all client/prospect events, webinars, and whitepapers; developed a cohesive content strategy to sharpen brand identity.
Built and documented the foundational processes for Business Development, Marketing, and Alliance operations to ensure scalable growth.

Assistant General Manager – SURG Restaurant Group

MIKEYS MILWAUKEE

03.2013 - 07.2016

Directed daily front-of-house and back-of-house operations in partnership with the General Manager to ensure seamless service standards.
Led and mentored a cross-functional team of 25+ hospitality professionals, overseeing scheduling, performance, and real-time service recovery.
Managed high-volume financial closeouts, including the secure processing and distribution of $20,000+ in nightly cash assets.
Partnered with the internal marketing department to execute strategic campaigns, driving increased foot traffic and brand awareness.

Education

Bachelor’s degree - Communications with a Health & Wellness concentration

UNIVERSITY OF WISCONSIN-MILWAUKEE

06-2015

Skills

Adaptive Leadership: Agile performer with a proven ability to pivot in fast-paced environments
Strategic Growth & Alliances: Expert at identifying market opportunities and leveraging cross-functional relationships

Process Optimization: Detail-oriented focus on designing and documenting scalable strategic workflows
Relationship Management: Skilled in building and sustaining high-value stakeholder partnerships

Timeline