Kay Lalayette
11916 Rocking Horse Road, Rockville,MD
Summary
Story-driven Journalist adept at developing articles and investigating issues with tenacious and unwavering dedication. Offering 8 years of experience in audiovisual and online media. Versed in viral trends and breaking news response with proven success leveraging digital media platforms to increase engagement.
Skilled Marketing Specialist driven to develop successful campaigns and product marketing plans that satisfy clients and meet demanding objectives. First-rate attention to detail and creative mindset.
Overview
7
7
years of professional experience
Work History
Creative Strategist, Remote
InBeat Agency
10.2023 - 07.2024
- Partnered with design to shape strategic and creative output of growth channels.
- Used broader knowledge about digital landscape to inform creative partners and broader groups on cutting edge media opportunities.
- Evaluated market trends to inform targeted awareness and DR programs for customers.
- Expanded brand reach and online presence by developing engaging social media content that resonated with target audiences.
- Increased client engagement by creating visually compelling presentations and pitch decks to communicate creative strategies effectively.
Performance Marketing Specialist, Remote
YourStory Agency
07.2022 - 08.2023
- Followed all company policies and procedures to deliver quality work.
- Improved customer satisfaction rates through proactive problem-solving and efficient complaint resolution.
- Collaborated with cross-functional teams to achieve project goals on time and within budget.
- Enhanced customer satisfaction with timely and accurate issue resolution.
Multimedia Journalist, Remote
Orientation Media Consultancy
03.2021 - 06.2022
- Developed strong professional relationships with sources, fostering trust and credibility within community.
- Streamlined news production processes by effectively managing deadlines and prioritizing assignments.
- Edited photos and created graphics for publication.
- Produced engaging videos that provided viewers with concise summaries or captivating interviews related to topic at hand.
Creative Content Writer
Film District Video Production
02.2018 - 08.2019
- Contributed to successful product launches with well-crafted press releases, email campaigns, and landing pages.
- Developed compelling marketing materials, resulting in higher conversion rates and customer engagement.
- Attracted new clients by producing persuasive case studies highlighting success stories and measurable results.
- Optimized user experience on company website through clear information architecture, concise copywriting, and attention-grabbing headlines.
Freelance Photographer and Journalist
Aponi Mahala
03.2017 - 04.2018
- Digitally edited photos to enhance appearance.
- Delivered high-quality images under tight deadlines, demonstrating strong time management skills.
- Edited, toned, captioned, and uploaded photographs for publication.
- Took photos from different angles and perspectives to capture perfect images.
- Planned and prepared for on-location and studio shoots.
- Scheduled and booked locations for photo shoots, working collaboratively with clients and contacts.
Education
M.D. - Scriptwriting And Filmmaking
Gammarth Higher School of Audiovisual And Cinema
Tunis, Tunisia 07.2021
Bachelor Degree in Journalism and Communication - Audiovisual Journalism
Institute of Press And Information Sciences
Tunis, Tunisia06.2017
Skills
- Windows
- Macintosh
- Adobe Premiere Pro
- Avid
- Adobe Illustrator
- Adobe After Effects
- Adobe Photoshop
- Microsoft Suite
- Deadline Management
- Content Creation
- Storytelling abilities
- Social Media Engagement
Accomplishments
- Best Trainee Student, 2017, AlJazeera Media Institute, Documentary Film Production
- Best Journalism Student Coordinator, 2016, BBC Global Questions
- Best Investigative Reporter, 2015, The Tunisian National Association of investigative journalism
Hobbies and Interests
- Social Media
- Reading
- Photography
- Acting
- Voice Over
Trainings
- Aljazeera Channel, Tunisia, 2017, Journalist, Successfully produced a compelling short documentary as the culminating project for my academic journey, showcasing my proficiency in filmmaking and storytelling. Demonstrated strong journalism skills by actively reporting and covering impactful news stories, contributing to my experience in the dynamic field of media.
- Attessia Tv Channel, Tunisia, 2016, Journalist, Delivered timely news reports with engaging voiceovers, combining a strong journalistic approach with effective storytelling.
Languages
Arabic
Native or Bilingual
French
Native or Bilingual
English
Full Professional
Spanish
Elementary
Turkish
Elementary
Italian
Elementary
Timeline
Creative Strategist, Remote
InBeat Agency
10.2023 - 07.2024
Performance Marketing Specialist, Remote
YourStory Agency
07.2022 - 08.2023
Multimedia Journalist, Remote
Orientation Media Consultancy
03.2021 - 06.2022
Creative Content Writer
Film District Video Production
02.2018 - 08.2019
Freelance Photographer and Journalist
Aponi Mahala
03.2017 - 04.2018
M.D. - Scriptwriting And Filmmaking
Gammarth Higher School of Audiovisual And Cinema
Bachelor Degree in Journalism and Communication - Audiovisual Journalism
Institute of Press And Information Sciences
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