Kaydi Rainey
Ten Adams
Tell City,IN
6
years of professional experience
Results-driven marketing leader with over 8 years of experience in developing full-funnel strategies for healthcare, B2B technology, and professional services. Expertise in brand building, audience growth, content creation, and community engagement, alongside proven skills in demand generation and go-to-market strategy. Skilled at transforming audience insights into scalable programs and aligning cross-functional teams to achieve measurable business outcomes.
Skills
Social Media Strategy
Content & Audience Strategy
Creator & Influencer Marketing
Growth & Demand Generation
Funnel marketing
Go-to-Market Strategy
Performance & Marketing Analytics
CRM & Audience Segmentation
Audience Engagement
Client Relationship Management
Cross-functional leadership
Brand
Social & Community
Accomplishments
Selected as a National SHSMD Connections 2026 Speaker — Presented a creator marketing framework to healthcare marketing professionals nationwide.
Work History
Social Media Manager | Digital Performance Manager
2 Years 1 Month- Led end-to-end social and audience strategy for 6+ external clients, aligning brand, organic content, creator programming, community, and paid amplification with marketing goals. Oversaw $400K annual media investment, guiding planning, audience development, content and copy, campaign execution, optimization, measurement, and client counsel.
- Built Nuvance Health TikTok presence from ground up by developing publishing workflow, managing content cadence, and tracking results, achieving 2.6M video views, 250K engagements, and 14.1% average engagement rate.
- Built and scaled healthcare creator programming across 20+ physician, provider, and lifestyle partnerships, including campaigns generating 1.8M+ views and 3.5x earned media value (EMV), using authentic storytelling, strategic amplification, and content repurposing to extend reach and longevity.
- Partnered with executive client creative media account, clinical, and project teams to translate performance insights into strategic initiatives supporting SOW development and account expansion while operationalizing campaigns.
- Selected as a national speaker for SHSMD Connections 2026, presenting a creator-marketing framework centered on partner evaluation, earned media value (EMV), strategic amplification, content longevity, compliance, and measurable impact.
Senior Social Media Manager
1 Year- Conceptualized, built, and launched a new Social Video service offering, developing the strategy, operating model, and go-to-market approach that generated $140K+ in revenue within its first four months and established a new company revenue stream.
- Developed Audience Pollination, an owned-media influencer marketing program leveraging newsletters and brand channels to forge partnerships, amplify content, and achieve scalable audience growth without additional paid media investment.
- Directed integrated demand-generation and audience growth initiatives across B2B technology brands, aligning content, social, email/newsletter audiences, creator partnerships, product, sales, and marketing to drive pipeline and revenue growth.
- Used CRM insights, audience research, and performance analytics to optimize campaigns and increase newsletter subscriptions by 20,000+.
- Led 12-person global organization through three direct-report managers and nine indirect reports, overseeing hiring, performance reviews, coaching, workload allocation, quality oversight, and team development.
Lead Content & Social Manager
2 Years- Led integrated marketing strategy for healthcare organizations, partnering directly with C-suite executives, hospital leadership, and physician groups to support patient acquisition, brand awareness, and organizational growth.
- Developed multi-channel programs across content, social, email, web, reputation, and digital media, translating complex business goals and healthcare topics into audience-centered marketing that enhanced awareness, consideration, patient acquisition, and growth.
- Provided strategic advice to clients, presenting performance insights and growth recommendations while collaborating across account, creative, media, web, and content teams to enhance marketing initiatives.
- Promoted into a leadership role, mentoring team members, streamlining cross-functional processes, and enhancing campaign execution across diverse client portfolio.
Education
Bachelor of Arts - Marketing
- Dean's List Spring 2018 and Spring 2019
- David L. Rice Merit Scholarship Recipient
- Alpha Sigma Alpha Member
LEADERSHIP SNAPSHOT
- $400K annual media responsibility
- 6+ external agency clients
- 12-person global team led
- 3 direct + 9 indirect reports
- $140K+ new revenue in 4 months
- 20+ healthcare creator partnerships
- National SHSMD 2026 speaker
Timeline
Social Media Manager | Digital Performance Manager
Ten Adams
09.2024 - CurrentRead More
Senior Social Media Manager
TechnologyAdvice
01.2023 - 01.2024Read More
Lead Content & Social Manager
Scorpion
01.2021 - 01.2023Read More
University of Southern Indiana
Bachelor of Arts from Marketing
Read More