KAYLA BLOOMINGBIRD
Gilbert,AZ
Summary
Digital marketing and integrated communications graduate with hands-on experience creating targeted marketing campaigns and brand strategies. Conduct audience and competitive analysis using data to improve engagement and support brand loyalty.
Overview
1
1
Certification
6
6
years of professional experience
Work History
Stock Associate
Golden Goose
Scottsdale, Arizona
2025.06 - Current
- Supported stockroom operations, processed shipments, organized inventory, and replenished products to ensure efficient store operations.
- Prepared and organized merchandise for sales floor, ensuring accuracy and timely availability for customers.
- Assist customers with product questions and personalized service while supporting a seamless in-store experience.
- Provided sales floor and client support after completing stock responsibilities, enhancing customer experience during high-traffic periods.
Independent Baker / Business Owner
Treats Business
Gilbert, Arizona
2020.04 - Current
- Founded and managed independent baking business, overseeing customer inquiries, custom orders, pricing, scheduling, and fulfillment to deliver high-quality baked goods.
- Cultivated customer relationships from initial consultation to order completion, ensuring quality and accuracy to enhance customer satisfaction.
- Generated repeat business through personalized service and consistent communication, fostering loyalty and leveraging word-of-mouth marketing.
Retail Sales Associate / Cashier
Zara
Scottsdale, AZ
2024.08 - 2025.10
- Delivered high-volume customer service with professionalism and efficiency in a fast-paced retail environment.
- Facilitated customer transactions, addressed product inquiries, and resolved issues to enhance customer satisfaction.
- Coordinated team operations during peak periods, managing multiple priorities to ensure consistent positive customer experiences.
Sankofa Student Facilitator
Arizona State University
Tempe, AZ
2023.07 - 2023.08
- Facilitated group discussions that enhanced student engagement and collaboration.
- Organized workshops to promote academic resources and support services.
- Coordinated events to strengthen community connections between students and faculty.
- Collaborated with staff and peer leaders to ensure seamless transitions for incoming students.
Home Office Intern
Great Hearts Academies
Tempe, AZ
2022.11 - 2023.05
- Managed databases and prepared reports that enhanced platform operations and met internal business needs.
- Assisted in organizing digital assets and coordinating product design to streamline project workflows.
- Responded to requests from multiple teams, prioritizing tasks and ensuring accurate documentation for operational clarity.
Education
Bachelor of Science - Digital Marketing and Integrated Communications
Arizona State University
Tempe, AZ2026-05
Skills
- Inventory management
- Sales support
- Product merchandising
- Customer service
- Customer feedback
- Market awareness
- Inventory tracking
- Product presentation
- Client interactions
- Sales transaction
- Visual merchandising
- Team collaboration
Projects
- Gen Z Campaign Strategy, Bubbles Ice Cream | Academic Project, Developed a campaign strategy to increase Gen Z awareness and purchasing interest through new marketing tactics, audience engagement ideas, and flavor concepts.
- Digital Brand Book & Brand Strategy, Golden Goose Artisan | Academic Project, Created a digital brand book with brand story, identity, values, statements, touchpoint analysis, and client analysis., Built a Wix website showcasing the artisan's work and produced a promotional video highlighting her artwork and creative process.
- Audience Marketing Strategy, Wetzel's Pretzels | Academic Project, Developed a strategy to strengthen brand engagement among Millennials and younger Gen Z audiences through updated audience and marketing tactics.
- Competitive & Data Analysis, Rejuvestix + Spotify vs. Apple Music | Academic Projects, Analyzed competitive positioning and business objectives for Rejuvestix within the liquid hydration market and compared Spotify and Apple Music data to identify consumer and platform insights.
Certification
- Google Analytics Certification
- Google Ads Search Certification
Timeline
Stock Associate
Golden Goose
2025.06 - Current
Retail Sales Associate / Cashier
Zara
2024.08 - 2025.10
Sankofa Student Facilitator
Arizona State University
2023.07 - 2023.08
Home Office Intern
Great Hearts Academies
2022.11 - 2023.05
Independent Baker / Business Owner
Treats Business
2020.04 - Current
Bachelor of Science - Digital Marketing and Integrated Communications
Arizona State University