Kayla Byrne

• Enhanced brand positioning and messaging to optimize market penetration.
• Successfully executed dynamic campaigns to amplify hospital sales force effectiveness.
• Trained and equipped KOLs to represent products effectively, ensuring brand advocacy.
• Meticulously managed budgets and allocated resources strategically for optimal results.
• Streamlined distribution of promotional materials, increasing efficiency and effectiveness.
• Contributed to the creation and development of accurate promotional materials.
• Diligently documented meeting minutes, ensuring accurate and comprehensive records.
• Delivered presentations showcasing quarterly metrics and initiatives during Quarterly Brand Reviews, gathering support, suggestions, and feedback from the brand review team.
• Developed and executed international launch strategy ensuring efficient communication with partners.
• Collaborated with key stakeholders to refresh brand perception, ensuring brand identity evolved with the target audience.
• Developed and maintained SOPs for direct purchase orders, streamlining tradeshow management and continuously improving process efficiency.

• Executed the tactical marketing plans for assigned products.
• Assisted in the management of promotional budgets.
• Mobilized internal and external resources to achieve established objectives.
• Interacted with the sales force to communicate and implement marketing strategies and tactics.
• Coordinated marketing efforts across other departments in the development of promotional campaigns.
• Collected information to assess short-term and long-term marketing decisions.
• Established positive relationships with industry thought leaders and customers.
• Helped manage all external vendor relationships.
• Contributed to the overall marketing strategy development.

CP-Expedition Program

Extra Mile Award Q3 2022

2022 Rookie of the Year

• Manage sales and marketing support activities to ensure alignment with strategic objectives and maximize sales effectiveness.
• Coordinate promotional item review meetings for the brand management team, facilitating discussions, and ensuring accuracy and compliance of promotional materials.
• Handle logistics for medical meetings and tradeshows, including event planning, vendor coordination, and on-site support to enhance brand visibility and engagement.
• Manage promotional inventory, including ordering, tracking, and distribution of promotional materials to sales teams and healthcare professionals.
• Oversee speakers bureau management, including speaker recruitment, training, and engagement, to enhance brand advocacy and thought leadership initiatives.

Extra Mile Award Q3 2019