Kayla Edwards
Fort Worth,TX
Summary
Results-oriented Content Team Manager with extensive experience in digital marketing strategies, SEO/SEM implementation, and social media management. Successfully managed content for over 100 clients, achieving significant growth and enhancing brand visibility.
Overview
7
7
years of professional experience
Work History
Content Team Manager
ROW Business Solutions
Austin
08.2022 - 08.2024
- Managed all digital content for 100+ clients, including website, social media, advertising, print, and more.
- Implemented full-scale SEO/SEM marketing strategies.
- Managed Google Ads, Social Media Campaigns, and more to drive 250% YOY growth for 100+ businesses
Web Design Lead
ROW Business Solutions
Austin
10.2020 - 08.2022
Acted as design lead for 250+ business clients providing Web Design, Branding/Logo Design, UI/UX Design, and more using HTML, JS, Webflow, Adobe & many other digital programs
Digital Marketing Intern
ROW Business Solutions
Austin
01.2020 - 05.2020
- Search Engine Optimization and Content Writing intern for ROW Marketing.
- Worked directly with 100+ local businesses to provide digital marketing services such as social media management, content writing, SEO/SEM, and digital marketing
Sales Trainer
Commencement Group
Austin
01.2018 - 05.2020
- Coordinated the recruiting and training of new sales representatives in San Marcos, Austin, and Dallas-Fort Worth.
- Specifically, targeted college and university campuses and helped to manage, organize, and tailor every aspect of the sales experience.
- Personally established partner relationships with Baylor University, EMS-ISD, and Texas State University as the only permanent ceremony retailer.
Education
B.S. - Public Relations & Mass Communication, Sociology, Digital Media Concentration
Texas State University
San Marcos, TX01.2020
Skills
- Web design
- SEO strategies
- Email marketing
- CRM management
- Content management
- Social media management
- Digital marketing strategies
Affiliations And Awards
- Delta Zeta – Iota Alpha Chapter, Public Relations and Risk Management Chair and Member, 08/01/16, 05/01/20, Voted into the role as a freshman for my exemplary character and strong decision-making. Ensured that recruitment pledges and new members abided by Delta Zeta’s national public relations policies.
- Texas State Strutters Dance Team, Team Member, Presidential Inauguration Invitee, 08/01/16, 06/01/17, Performed for 40,000 or more people at football games and also performed in shows and at basketball games in the Spring. Invited as an elite member of the Texas State Strutters to attend and dance in the 2016 Presidential Inauguration Parade in Washington, D.C.
References
References available upon request.
Timeline
Content Team Manager
ROW Business Solutions
08.2022 - 08.2024
Web Design Lead
ROW Business Solutions
10.2020 - 08.2022
Digital Marketing Intern
ROW Business Solutions
01.2020 - 05.2020
Sales Trainer
Commencement Group
01.2018 - 05.2020
B.S. - Public Relations & Mass Communication, Sociology, Digital Media Concentration
Texas State University