KAYLA IRALDO

Client: Audible

• Lead planning and execution of paid social campaigns across platforms, ensuring alignment with client KPIs.
• Manage pacing, budgets, insertion orders, and billing in Prisma to ensure accurate campaign spend.
• Analyze performance data and deliver actionable insights through post-campaign reporting.
• Experience building and managing campaigns across Meta, Reddit, X, and TikTok.
• Manage associates and QA processes to ensure accurate social builds and timely launches.
• Partner with clients on creative asset delivery and resolve issues proactively.
• Drive ongoing optimizations to improve efficiency and overall campaign performance.
• Executed multi-title content marketing campaigns including 1984, Comet Harry Potter, Pride & Prejudice, Oracle 3, Sunrise on The Reaping, The Room Next Door, and The Big Fix.

• Partnered cross-functionally to support streaming growth across paid social and programmatic.
• Developed media plans for Pluto TV and Viacom legacy brands.
• RFP’d partners and collaborated with internal programmatic trader to activate/manage PG/PMP deals.
• Ensured on-time launches through asset coordination and creative issue resolution.
• Maintained accurate tracking through taxonomy management and Tableau reporting.
• Oversaw billing documentation and invoice reconciliation.
• Created internal templates and trackers to improve team efficiency.
• Supported major campaigns including The Daily Show, Yellowstone, RuPaul’s Drag Race, South Park, the 2022 VMAs, Pluto TV (’22–’24), and the 2024 Super Bowl.

Client: Peacock

• Leveraged Comscore data to identify high-performing platforms aligned with our target demographic.
• Managed weekly status updates for internal teams and clients.
• Built campaigns in Prisma and issued IOs via MediaOcean.
• Partnered with AdOps to implement and manage campaign tags across platforms.
• Coordinated partner communications for RFPs, tag delivery, and pacing updates.
• Monitored daily performance reporting to ensure campaign delivery and optimization.
• Created estimates through Daisy for Prisma campaigns
• Supported major campaigns including Paris in Love, the 2022 Super Bowl, the Olympics, Real Housewives franchises, Below Deck, and Angelyne.