Kayla Johnson
New York,NY
Summary
A creative with 5 years of experience that enjoys collaborating with a diverse, talented team of marketers, designers, and analysts to deliver high-quality, data-driven results while bringing a unique and creative perspective to every project.
Overview
8
8
years of professional experience
Work History
Social Media Team Lead
Epiphany Church Brooklyn
Brooklyn , NY
08.2023 - Current
- Managed a team of Social Media Specialists in creating content for different channels.
- Developed and implemented strategies to increase brand awareness and engagement across all social media platforms increasing our reach by 265%
- Supervised creation of marketing materials and collateral.
- Recommended policy changes to improve marketing tactics and strategies.
Social Media Manager
DigitalunDivided
New York , NY
02.2023 - Current
- Increased engagement by over 143% within the last 6 months
- Increased number of followers by over 119% within the last 6 months.
- Created engaging content for multiple social media platforms, such as Twitter, Instagram, Facebook, and LinkedIn.
- Designed promotional materials for social media and events using graphic design software applications.
- Tracked performance of social content using native platform analytics, various social listening tools and regular reports to inform strategy.
Paid Social Media Specialist
1SEO Digital Agency
Bristol , PA
01.2022 - 02.2023
- Direct social media and digital marketing strategy and initiatives to promote brand building and revenue-focused activities.
- Create and manage paid social media strategies to increase sales and brand awareness across multiple platforms such as Tik Tok, Facebook, and Instagram.
- Develop copy to support SEO initiatives to improve content, keywords and branding.
- Create paid ads for clients to run on Facebook Ads and social platforms, achieving 187.58% ROI.
Social Media Manager
Amanosi's Annual Walk/Run
, PA
06.2016 - Current
- Collaborate with global sickle cell organizations to boost and enhance brand on social media.
- Direct social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
- Created organic campaign to run on Instagram and Facebook raising $3,500 in 2 weeks.
Education
West Chester University of Pennsylvania
West Chester, PASkills
- Networking and Relationship Building
- KPI monitoring
- Community Management
- Social Media Copywriting
- Facebook Ads Manager
- Content Development
- Analytics and Reporting
- Creative and Innovative
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Social Media Team Lead
Epiphany Church Brooklyn
08.2023 - Current
Social Media Manager
DigitalunDivided
02.2023 - Current
Paid Social Media Specialist
1SEO Digital Agency
01.2022 - 02.2023
Social Media Manager
Amanosi's Annual Walk/Run
06.2016 - Current
West Chester University of Pennsylvania
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