Kayla Kalu
Chicago,IL
Summary
Results-oriented Fashion Merchandising graduate student with a strong foundation in public relations, media outreach, and customer engagement. Demonstrated success in managing boutique operations and executing impactful events. Committed to leveraging skills in luxury retail to enhance brand visibility and drive customer satisfaction.
Overview
3
3
years of professional experience
Work History
Boutique Coordinator
Christian Louboutin
Chicago, IL
07.2025 - Current
- Organized and facilitated boutique events, including designer showcases and bi-annual sales, to promote brand visibility and customer engagement.
- Managed daily departmental operations, ensuring smooth processing of transfer requests, client appointments, and Care & Repair Cases.
- Resolved customer complaints promptly, enhancing customer satisfaction while upholding company standards.
Fashion Public Relations Intern
Lidia May
Chicago, IL
02.2025 - 06.2025
- Identified and pitched compelling story angles about Lidia May to relevant fashion press daily, enhancing media exposure.
- Researched and identified top influencers whose aesthetic aligned with Lidia May, crafting tailored pitch drafts for weekly outreach.
- Developed and executed direct-to-consumer campaigns to engage new customer segments and expand brand reach.
Editorial Public Relations Intern
Bollare Communications
Chicago, IL
09.2024 - 12.2024
- Created media lists, drafted PR pitches, and compiled daily press clippings for high-end fashion, beauty, and lifestyle accounts, enhancing media relationships with editors and leading outlets while consistently meeting weekly deadlines.
- Monitored media placements for large-scale campaigns, including Amazon Prime Day, Black Friday, and Cyber Monday, ensuring accurate and professional representation of accounts across major media channels.
- Verified media outlets and identified targeted journalists for press outreach using Muck Rack, facilitating effective communication strategies.
Account Representative
CDW
Chicago, USA
08.2023 - 06.2024
- Exceeded sales targets, driving 30% revenue growth through strategic account management and up-selling, while building a network of 100 new contacts across all accounts.
- Acted as primary point of contact for 150+ diverse clients, averaging 25 outbound calls and 1 hour of talk time daily, adapting communication style to meet each client's unique needs.
Education
Master of Professional Studies (MPS) - Fashion Merchandising and Retail Management
LIM College
New York05-2026
Bachelor of Business Administration (BBA) - Marketing
Loyola University Chicago
Chicago, IL05-2023
Skills
- WordPress
- Mailchimp
- Google Suite
- Muck Rack
- SalesForce
- Microsoft Word
- Powerpoint
Timeline
Boutique Coordinator
Christian Louboutin
07.2025 - Current
Fashion Public Relations Intern
Lidia May
02.2025 - 06.2025
Editorial Public Relations Intern
Bollare Communications
09.2024 - 12.2024
Account Representative
CDW
08.2023 - 06.2024
Master of Professional Studies (MPS) - Fashion Merchandising and Retail Management
LIM College
Bachelor of Business Administration (BBA) - Marketing
Loyola University Chicago