Erika Bugbee
Addison,Texas
Summary
Experienced marketing and design professional knowledgeable about mentoring, challenging and directing creative team members. Resourceful, hardworking and adaptable in approaching all problems. Successful in making significant contributions to marketing strategies and growth initiatives.
Overview
8
8
years of professional experience
Work History
Marketing & Creative Services Coordinator
HPA Design Group
04.2023 - 12.2023
- Collaborated with fellow marketing and sales professionals to execute creative campaigns for brand awareness and marketing initiatives
- Conducted research on target audiences and documented campaign outcomes for inclusion in future reports
- Supervised the company's social media channels, scheduled content, and created content to maintain consistent brand representation
- Designed and created branded RFP (Request for Proposal) packages
- Hosted and planned company events
Digital Specialist
Ascend Marketing
08.2022 - 02.2023
- Accelerated customer engagement and growth for clients’ businesses
- Researched market information and growth opportunities
- Guided clients with the right source of information and helped develop marketing campaigns and strategies
Digital Marketing Specialist
Quorum International
05.2021 - 05.2022
- Managed all social media accounts and was responsible for growing audiences, interacting with customers and clients, creating relevant and new content, generating leads, and improving clicks, CTR, impressions, and conversions
- Designed style guide books, online advertisements, email campaigns, and print advertisements
- Redesigned multiple websites including the UX, designing and creating layouts, typography, color schemes, and brand identity
- Ran Google Ad campaigns, Facebook Ads, Instagram Ads, planned photoshoots, and selected imagery
Graphic Artist
Hemmings
10.2019 - 03.2021
- Lead design on: Hemmings Motor News, Classic Cars, and Muscle Machines
- Designed and created graphic art for web banners and advertising material across multiple platforms including social media, websites, and newsletters
- Designed full-size ads and spreads
Production Specialist/Graphic Designer
Newbury Rain
10.2018 - 05.2019
- Created samples and layouts for presentations to customers and as a component of proposals
- Lead a team in the fulfillment/production process
- Helped the team prepare for B2B meetings
Graphic Web Specialist
CPASitesolutions.com
01.2016 - 01.2017
- Developed newsletters and email marketing campaigns
- Worked with clients directly to develop new designs for websites along with logo designs
- Modified, developed, and designed client websites using HTML code and CSS
Graphic Design Intern
Dealer.com
01.2016 - 11.2016
- Worked with a team of designers to produce high-quality designs with fast turnaround times
- Updated and revised current designs, created mock-ups, and created new layouts/designs
- Directed cross-team communication
Education
Bachelor of Fine Arts - Graphic Design and Digital Communication
Champlain College
Burlington, VT2015
High School Diploma - General Studies
Colchester High School
Colchester, VT2011
Skills
- Detailed Analytical Insights
- Marketing Plans
- Advancing B2B and B2C Branding
- Data Synthesis
- Strategy and Analysis
- HubSpot Content Marketing Certified and HubSpot Inbound Marketing Certified
- Writing Ad Copy
- Improving CTR
- Reviewing Budget Allocations
- Keyword Research
- A/B and Other Testing Methods
- Conceptual Thinking
- Marketing Campaigns
- Reaching Exceptionally Unique and Particular Audiences
- Adobe Photoshop
- Adobe Indesign
- Adobe Illustrator
- Print Production
- Web Design
- Website Enhancements
- WordPress
- Typography
- Rebranding
- Visual Communication Skills
- Infographics
- Mood Boards
- Video Editing
- Visual Storytelling
- Social Media Marketing
- Data Analysis
- Print Design
- Proofreading
- Advertising
- WordPress
- LinkedIn Sales Navigator
- Marketing Campaign Management
- Facebook Marketing
- Web Design
www.behance.net/erikabugbee
Professional Portfolio
Timeline
Marketing & Creative Services Coordinator
HPA Design Group
04.2023 - 12.2023
Digital Specialist
Ascend Marketing
08.2022 - 02.2023
Digital Marketing Specialist
Quorum International
05.2021 - 05.2022
Graphic Artist
Hemmings
10.2019 - 03.2021
Production Specialist/Graphic Designer
Newbury Rain
10.2018 - 05.2019
Graphic Web Specialist
CPASitesolutions.com
01.2016 - 01.2017
Graphic Design Intern
Dealer.com
01.2016 - 11.2016
Bachelor of Fine Arts - Graphic Design and Digital Communication
Champlain College
High School Diploma - General Studies
Colchester High School
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