KAYLA KWIATKOWSKI
Madeira Beach,FL
Summary
Strategic marketing leader with 15+ years of experience building brands, accelerating demand, and driving revenue across luxury hospitality, resorts, entertainment, and destination marketing. Proven track record leading pre-opening and post-opening brand strategy, integrated digital ecosystems, CRM/personalization, social, PR, partnerships, events, and high-performing teams. Known for translating customer insight and commercial goals into measurable growth while managing multimillion-dollar budgets and complex cross-functional initiatives.
Overview
16
16
years of professional experience
Work History
Director of Marketing
PYRAMID GLOBAL HOSPITALITY
Charlotte Harbor, USA
12.2021 - Current
- Own marketing strategy, commercial performance, and team leadership for a 785-room waterfront resort. Partner
closely with executive leadership, operations, sales, and ownership on investment prioritization and results. - Designed and stood up the full marketing and commercial operating model from pre-opening through launch (Dec
2023), including performance tracking, digital infrastructure, media investment approach, brand standards and cross-functional alignment. - Led change management through ownership sale to Blackstone and conversion to Curio Collection by
Hilton—migrating systems, redefining processes, integrating Hilton Honors Loyalty Program, and maintaining performance continuity
during transition. - Drive ongoing optimization of digital, media, PR, and partnership investments; coach a team of 4 on performance
accountability and insight-driven decision making. - Partner cross-functionally with Revenue, Sales, Operations, F&B, and executive leadership to align demand generation, promotions, programming, and brand positioning with commercial priorities.
- Forged strategic partnerships with NASCAR, Orlando Magic, Tampa Bay Rays, Visit Sarasota, Curacity, local attractions, lifestyle brands, and creators to extend reach and strengthen market positioning.
Associate Director of Marketing
DAVIDSON HOTELS & RESORTS
St. Pete Beach, USA
12.2017 - 12.2021
- Led digital marketing initiatives for iconic luxury resort, managing social media, email, reputation management, partnerships, and content marketing.
- Increased social media performance to three times competitive-set average through targeted and innovative strategies.
- Executed paid media campaigns across metasearch, display, PPC, SEO, and SEM to enhance visibility and attract traffic.
- Leveraged emerging platforms like Snapchat to engage over 4k users daily with tailored filters and custom Giphy content generating over 1 million views in six months.
- Developed and launched digital revenue initiatives including TruTour, eCommerce platform and property mobile app, enhancing guest experience.
- Secured influencer and destination partnerships, resulting in media coverage in Condé Nast Travel + Leisure, O Magazine, The Today Show, Visit Florida, and Visit St. Pete/Clearwater.
- Planned community-focused events such as Race the Gulf, Beach Polo Classic and Suncoast Songwriters Series to strengthen local engagement.
- Promoted from Marketing Manager to Associate Director due to outstanding contributions in driving brand presence.
Marketing & Casino Events Manager / Coordinator
MGM RESORTS INTERNATIONAL
Las Vegas, USA
01.2012 - 12.2017
- Managed marketing and special events from concept to execution and post-analysis for Mandalay Bay, Delano Las Vegas, and Four Seasons, collaborating with National Marketing leadership on P&L, budgets, forecasting, and strategic initiatives.
- Generated approximately $15M in annual revenue through the conceptualization and execution of 70+ events per year while improving attendance and profit margins year over year.
- Supervised 10-person team and managed event budgets up to $150K for programs serving 100–600 attendees, ensuring successful execution and attendee satisfaction.
- Led launch of mobile gaming application and developed promotions, loyalty initiatives, ticketed events, and partnerships that drove incremental revenue and enhanced customer engagement.
- Negotiated Royal Caribbean and Celebrity Cruises partnership terms, increasing rebate profit by 38%; contributed to corporate initiatives supporting $400M in company EBITDA.
Advertising Coordinator / Account Services
MGM RESORTS INTERNATIONAL
Las Vegas, USA
01.2011 - 01.2012
- Oversaw brand standards and creative production for ARIA, Beau Rivage, CityCenter Residential, Crystals, Gold Strike, Mandalay Bay, and Vdara across print, digital, direct mail, signage, video, and advertising, ensuring consistency and quality.
- Coordinated relationships among graphic arts, production services, and media buying teams for eight portfolios in luxury retail, F&B, casino marketing, hotel operations, and residential services.
- Received Gold ADDY Award from American Advertising Federation for exceptional creativity and design of multiple direct-mail invitations.
Education
B.A. - MARKETING
MICHIGAN STATE UNIVERSITY — ELI BROAD COLLEGE OF BUSINESS
East Lansing, MI05-2010
Skills
- Digital & Performance Marketing
- Revenue and Demand Generation
- Brand Strategy & Positioning
- CRM, Email & Personalization
- Social, Content & Influencer Strategy
- PR & Media Relations
- Events & Experiential Marketing
- Budget, Agency & Vendor Management
- Data analytics
- Cross-functional collaboration
- Team Leadership & Development
Selected Career Highlights
1.9M+ website users generated in Sunseeker’s first year, 291K+ active marketable profiles built in first year, $11.7M website revenue generated in first year, $5M / $9M annual operating / pre-opening marketing budgets, 60K+ social followers built from zero at launch, $2.7M estimated 2026 influencer media value on $1,976 investment, $15M average annual event revenue at Mandalay Bay, 38% increase in Royal Caribbean/Celebrity rebate profit
Accomplishments
- Manager of the Quarter – The Don CeSar 2021
- Davidson Hospitality Award 2019 – Social Media
- HSMAI 2019 Silver Adrian Award – Digital Marketing/Social Media
- Gold ADDY Award – American Advertising Federation
Timeline
Director of Marketing
PYRAMID GLOBAL HOSPITALITY
12.2021 - Current
Associate Director of Marketing
DAVIDSON HOTELS & RESORTS
12.2017 - 12.2021
Marketing & Casino Events Manager / Coordinator
MGM RESORTS INTERNATIONAL
01.2012 - 12.2017
Advertising Coordinator / Account Services
MGM RESORTS INTERNATIONAL
01.2011 - 01.2012
B.A. - MARKETING
MICHIGAN STATE UNIVERSITY — ELI BROAD COLLEGE OF BUSINESS