Kayla Laseter
Midlothian
Summary
Results-driven graduate from Indiana State University with a Bachelor of Science in Communication and Media Studies and a Master's degree in Marketing from Western Governors University. Currently serving as an Enrollment Specialist, dedicated to empowering students to achieve educational aspirations. A blend of communication, marketing, and data analytics expertise. Proven experience in SEO, advertising, content management, and data-driven decision-making enhances collaboration to improve the student experience within a mission focused on expanding access to education.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Peer Coach
Western Governors University
09.2025 - Current
- Facilitated daily operations by supporting team members with various tasks. Developed and distributed resources to strengthen team capabilities. Mentored new hires to promote a positive onboarding experience.
- Developed and executed comprehensive onboarding initiatives for new hires, focusing on innovative methods to improve student performance.
- Facilitated one-on-one guidance for new hires to navigate enrollment processes and address personal barriers.
Enrollment Specialist
Western Governors University
United States
08.2023 - Current
- Facilitated successful connections with prospective students to accurately identify educational requirements and recommend suitable programs. Collaborated effectively with admissions and student services teams, resulting in streamlined transitions for students moving from prospective to enrolled status.
- Advise prospective students on degree programs, admissions requirements, and enrollment steps
- Guide student through financial aid, scholarships, and university resources
- Conduct outreach through phone, email, to support prospective students
- Track and manage prospective student pipelines using CRM systems
- Support students in making informed decisions about their education and career pathways
- Maintain consistent follow-up to ensure a positive and supportive enrollment experience
Hubspot AI Internship
Parker Dewey
Remote
10.2024 - 11.2024
- Collaborated with a Washington-based platform to assist diverse business owners in navigating retirement plan options, specifically focusing on 401(k) solutions.
- Conducted in-depth research on topics to create over five SEO-driven blog posts, each exceeding 800 words, focused on educating business owners about 401(k) and retirement planning.
- Developed tailored content solutions for various business sizes, facilitating understanding of intricate financial concepts for both small and large organizations.
- Enhanced platform mission by producing clear, informative content that established it as a trusted resource in retirement planning.
Command Center Operator
Aon
01.2023 - 08.2023
- Monitored system alerts to support incident response efforts and collaborated with internal teams to minimize technical or operational interruptions affecting business activities. Acted as a key coordination point to enhance situational awareness across systems and aid in the timely escalation and resolution of issues.
- Oversaw monitoring of enterprise systems alerts and dashboards to ensure prompt identification of operational issues.
- Directed incident response coordination and escalated issues to relevant technical teams.
- Maintain detailed incident logs and documentation for operational reporting
- Facilitated communication of system status updates to internal stakeholders and leadership.
- Facilitated business continuity by identifying potential risks and mitigating operational disruptions.
- Facilitated collaboration between IT security and operations teams to efficiently resolve incidents.
Covid Compliance Support
Aon
United States
02.2022 - 11.2022
- Assisted with workplace safety by supporting health and safety protocols during the COVID-19 pandemic. Provided guidance to employees and leadership on compliance requirements. Monitored health-related documentation to maintain a safe work environment.
- Facilitated implementation of workplace COVID-19 safety and compliance protocols.
- Facilitated employee inquiries regarding health guidelines, testing protocols, and company policies.
- Monitored and recorded compliance data reports and health-related information.
- Facilitated collaboration between HR and operations teams to ensure compliance with public health regulations.
Marketing and Customer Service Representative
All Weather Specialists
Chicago, IL
06.2021 - 08.2021
- Assisted customers with service inquiries and scheduled appointments for HVAC services. Supported marketing initiatives for residential and commercial HVAC service provider. Facilitated positive client experiences through effective communication.
- Supported customer satisfaction by managing service request scheduling and providing information on HVAC services.
- Delivered prompt support and effective solutions to enhance customer satisfaction.
- Developed and implemented promotional initiatives for company services and seasonal maintenance programs, targeting both new and existing customer bases.
- Facilitated marketing campaigns by executing customer outreach follow-ups and delivering promotional messaging.
- Ensured accuracy of customer records and service details within internal systems.
Dean Of Students
Indiana State University
Terre Haute, IN
01.2018 - 05.2021
- Provided administrative and front-desk support to facilitate daily operations and create a welcoming atmosphere for students, faculty, and visitors. Assisted individuals with inquiries and directed them to appropriate resources to enhance office support for student success.
- Facilitated welcoming interactions with students, faculty, and visitors at front desk.
- Assisted with incoming phone calls, addressing inquiries and guiding individuals to suitable campus resources. Responded to inquiries, providing support and directing individuals to relevant campus services. Facilitated communication through phone calls, assisting individuals in accessing appropriate campus resources.
- Facilitated appointment scheduling and streamlined office communication processes.
- Streamlined organization of records, documents, and office files.
- Facilitated data entry and streamlined general office tasks for administrative staff.
Education
Master of Science - Marketing, Digital Marketing Specialization
Western Governors University
02-2026
Bachelor of Science - Communication and Media Studies
Indiana State University
01-2021
undefined
Whiting High School
05-2017
Skills
- Marketing Strategy
- Social Media Marketing
- Digital Marketing
- CRM
- CMS
- Salesforce
- Teamwork and collaboration
- Time management
- Attention to detail
Accomplishments
Have Google certifications in marketing analytics, digital marketing, and e-commerce.
Certification
- HubSpot Marketing AI Micro-Internship Program
- Attract and Engage Customers with Digital Marketing
- Bachlors in Communication
- Foundations of Digital Marketing and E-commerce
- Technical Support Basics
Timeline
Peer Coach
Western Governors University
09.2025 - Current
Hubspot AI Internship
Parker Dewey
10.2024 - 11.2024
Enrollment Specialist
Western Governors University
08.2023 - Current
Command Center Operator
Aon
01.2023 - 08.2023
Covid Compliance Support
Aon
02.2022 - 11.2022
Marketing and Customer Service Representative
All Weather Specialists
06.2021 - 08.2021
Dean Of Students
Indiana State University
01.2018 - 05.2021
Bachelor of Science - Communication and Media Studies
Indiana State University
undefined
Whiting High School
Master of Science - Marketing, Digital Marketing Specialization
Western Governors University