Kayla Madera-Keith
Van Buren,AR
Summary
Dynamic professional with a proven track record in digital marketing and branding, notably at HS Connect. Excelled in creating impactful marketing strategies and fostering engaging brand identities, leveraging expert graphic design skills and an engaging personality. Demonstrated excellence in communications management and customer research, achieving significant brand recognition and audience engagement.
Overview
10
10
years of professional experience
Work History
Direct Support Professional (DSP) / AID
Cornerstone
08.2024 - Current
- Provided assistance to individuals with daily activities such as personal care, meal preparation and medication reminders
- Monitored individuals' behaviors, documented observations, reported any changes or concerns to Home Health
- (Home Care for my father during his cancer treatment)
Adjunct Professor
University of Arkansas-Fort Smith
08.2020 - Current
- Developed and implemented course syllabi, lesson plans, and assessments
- Facilitated active learning through class discussions, group activities, and individual projects
- Provided constructive feedback on student assignments to promote student success
- Evaluated student performance using appropriate assessment techniques and provided timely feedback
- Mentored students in the development of their research skills and critical thinking abilities
Direct Support Professional (DSP) / Fort Smith Residential Habilitation Aide
BOST
08.2022 - 01.2024
- Provided assistance to individuals with daily activities such as personal care, meal preparation and medication reminders
- Facilitated social interactions between participants and their peers in the community
- Accompanied individuals on outings to promote independence and integration into the community
- Monitored individuals' behaviors, documented observations, reported any changes or concerns to supervisor
- Provided direct care to individuals with intellectual and developmental disabilities, fostering activities of daily living
Marketing Specialist
Ghan & Cooper
08.2021 - 09.2022
- Created promotional materials such as brochures, flyers, postcards, and emails to advertise properties
- Organized promotional events to increase brand awareness and customer engagement
- Created content for various social media platforms including Facebook, Twitter, Instagram and YouTube
- Designed visuals such as infographics, logos and banners for company website and other digital outlets
- Provided administrative support by answering phones, scheduling appointments, filing paperwork
Brand Manager
HS Connect - Hidradenitis Suppurativa Non-profit
10.2020 - 01.2022
- Developed and implemented successful marketing strategies for a new brand
- Conducted market research to identify target customer segments, preferences, and trends
- Created content for social media campaigns, website copy, brochures, press releases and other marketing materials
- Designed logos, packaging designs, advertisements, digital experiences and created visually appealing design for the website
- (volunteer)
Radio Host
BakerBroadcasting
02.2018 - 01.2020
- Organized and hosted live radio shows, interviews, and other broadcasts
- Interviewed guests in studio and on remote locations to create compelling segments
- Edited audio files using digital editing software such as Adobe Audition
- Managed social media accounts related to the radio station and broadcast programming
- Researched current events, news stories, music trends, pop culture topics for inclusion in broadcasts
Store Manager
Earthly Mist
03.2018 - 03.2019
- Conducted daily store operations, including opening and closing procedures and cash handling
- Monitored inventory levels and placed orders to restock shelves
- Established customer service standards and monitored staff compliance
- Performed regular price checks to ensure competitive pricing
- Managed daily banking activities such as deposits and withdrawals
Clerical Support
Perspective Behavioral Health
09.2017 - 03.2018
- Assisted with copying, scanning, and faxing confide documents as needed
- Performed data entry tasks using various software applications
- Answered phones and routed calls to appropriate personnel
- Greeted visitors, handled inquiries, and directed them to the correct office or person
- Managed calendars and schedules for staff members
Freelance Writer
South West Times
12.2016 - 01.2018
- Developed content for multiple news outlets, including newspapers and magazines
- Conducted interviews with sources to obtain information for stories
- Photographed images to accompany articles in print or online publications
- Sourced expert opinions for stories from professionals in relevant fields
- Monitored local, national and international events for potential story ideas
Board Operator
Iheartmedia, Clear Channel
03.2015 - 05.2017
- Operated audio board to produce live and prerecorded programming
- Monitored broadcast signals for technical quality assurance
- Edited audio files using digital editing software
- Cued up music, sound effects and commercials according to program schedule
- Performed troubleshooting as needed to ensure optimal broadcasting performance
- Ensured compliance with FCC regulations regarding content, language, and volume levels
Education
Masters - Communications, New Media Marketing and Brand Management
Southern New Hampshire University - Graduate College
Manchester, NH10.2020
Bachelor of Arts - Media Communications
University of Arkansas - Fort Smith
Fort Smith, AR05.2017
Skills
- Digital Marketing
- Media Relations
- Branding
- Graphic Design
- Customer Research
- Communications Management
- Social Media Management
- Copywriting
- Proficient in Adobe
- Proficient in MS Office
- Store Merchandising
- Retail Inventory Management
- Supply Ordering
- Employee Training
- Customer Service Management
- Multitasking and Organization
- Store Opening and Closing
- Procedures
- Time Management
- Online Classes
- In-Class Lectures
- Student Performance Evaluation
- Learning Management Interfaces
- Project-Based Learning
- Computer Experience
- Student Engagement
- Expertise in Public Speaking
- Adobe Software
- Production
- Content Development
- Engaging Personality
- Music Selection
- Switchboard Operation
- Audience Engagement
- Live Event Coverage
- Commercial Recording
- Voiceover Production
- Remote Broadcasting
- Improvisation
References
References available upon request.
Timeline
Direct Support Professional (DSP) / AID
Cornerstone
08.2024 - Current
Direct Support Professional (DSP) / Fort Smith Residential Habilitation Aide
BOST
08.2022 - 01.2024
Marketing Specialist
Ghan & Cooper
08.2021 - 09.2022
Brand Manager
HS Connect - Hidradenitis Suppurativa Non-profit
10.2020 - 01.2022
Adjunct Professor
University of Arkansas-Fort Smith
08.2020 - Current
Store Manager
Earthly Mist
03.2018 - 03.2019
Radio Host
BakerBroadcasting
02.2018 - 01.2020
Clerical Support
Perspective Behavioral Health
09.2017 - 03.2018
Freelance Writer
South West Times
12.2016 - 01.2018
Board Operator
Iheartmedia, Clear Channel
03.2015 - 05.2017
Masters - Communications, New Media Marketing and Brand Management
Southern New Hampshire University - Graduate College
Bachelor of Arts - Media Communications
University of Arkansas - Fort Smith
Similar Profiles
Lauren RamosLauren Ramos
WIC Nutritionist at CornerstoneWIC Nutritionist at Cornerstone
Stuart HoltStuart Holt
Project Engineer at CornerstoneProject Engineer at Cornerstone
Mya MayhornMya Mayhorn
Property Manager at CornerstoneProperty Manager at Cornerstone