Kayla Martinez

Marketing specialist with strong expertise in social media strategy and customer engagement. Developed initiatives that significantly increased audience interaction and retention, enhancing service quality in the hospitality sector. Results-driven with a solid background in hospitality and digital marketing. Proficient in creating engaging social media content and executing effective marketing strategies. Energetic marketing professional with a focus on social media engagement and sales. Experience in creating content that drives brand awareness and fosters customer loyalty. Prepared to leverage skills in project management and customer service to achieve impactful results.

• Collaborated with executive board members within Phi Mu and other organizations to plan joint events and maximize attendance.
• Communicated event details to 100+ members through announcements, social media, and internal platforms.
• Executed social media campaigns across Instagram to promote AMA events and increase student engagement.
• Designed and analyzed surveys to understand consumer behavior and brand perception among college students along with AMA members.