Kayla Robinson
Walterboro,SC
Summary
Ambitious and creative Business Administration student specializing in digital marketing, social media strategy, and brand development. Built a highly engaged TikTok presence with 38K+ followers and 1.4M+ likes, demonstrating audience growth, analytics, and compelling visual storytelling. Passionate about helping brands enhance visibility and drive measurable engagement.
Overview
2026
2026
years of professional experience
1
1
Certification
Work History
Digital Content Creator
2023 - Current
- Built a TikTok brand with 38,000 followers and 1.4M+ likes through data informed, trend aligned content.
- Produce & edit short form videos tailored to platform practices, audience behaviors, and beauty/lifestyle interests.
- Review analytics (views, comments, shares, saves) to guide posting cadence, hooks, and creative direction.
- Develop branded content with cohesive storytelling and aesthetic suited for growth and retention.
- Implement audience targeting, community management, and retention strategies.
Freelance Photographer
2020 - Current
- Create visual assets optimized for brand and campaign goals across social and web.
- Edit and retouch images to enhance clarity, lighting, and brand narrative.
- Collaborative with clients to translate vision into on brand visuals.
Independent Delivery Contractor
UberEats & Instacart
2023 - Current
- Maintain high customer satisfaction through timely, professional service and accurate order execution.
- Manage routes, scheduling efficiency, and communication under time constraints.
Helper & Server
Perfect Provisions Soup Kitchen
2020 - Current
- Serve 75+ guests per shift while ensuring a positive, efficient experience.
- Resolve concerns with empathy; collaborate to sustain service quality.
Church Youth Event Worker & Secretary
Annual Breast Cancer Awareness Volunteer
Rock Around the Clock Event Volunteer
Education
Bachelors in Business Administration -
Strayer University
03-2026
Associates in Business Management -
Midlands Technical College
West Columbia, SC12-2023
High School Diploma -
Fairfield Central High School
Winnsboro, SC06-2020
Skills
- Digital Marketing Strategy
- TikTok Strategy & Execution
- Audience Growth
- Social Media Analytics
- Content Creation
- Canva
- CapCut
- Adobe Illustrator
- Brand Storytelling
- Trend & Competitor Research
- Campaign Planning
- Customer Experience
- Microsoft Office
Certification
- Certificate in Entrepreneurship
- Certificate in Pre-Nursing
Timeline
Digital Content Creator
2023 - Current
Freelance Photographer
2020 - Current
Independent Delivery Contractor
UberEats & Instacart
2023 - Current
Helper & Server
Perfect Provisions Soup Kitchen
2020 - Current
Church Youth Event Worker & Secretary
Annual Breast Cancer Awareness Volunteer
Rock Around the Clock Event Volunteer
Bachelors in Business Administration -
Strayer University
Associates in Business Management -
Midlands Technical College
High School Diploma -
Fairfield Central High School