Summary
Overview
Work History
Education
Skills
Timeline
Generic

Kayla Santacruz

Studio City,CA

Summary

In-house producer with decisive leadership skills developed over 6 years in field. Successful at organizing and managing all areas of production, motivating teams and coordinating logistics with accuracy and efficiency. Leads all photoshoot (including video) production for e-commerce, campaigns, lookbooks, social, and activations. Both in-studio and on-locations. Oversee and manage seasonal and yearly creative budgets, shoot production schedule, and post-production.

Overview

10
10
years of professional experience

Work History

Executive Producer

Fear of God
Los Angeles, CA
06.2020 - Current
  • Managed all ecomm, lookbook, campaigns, activations, and events.
  • Lead all internal production for the brands debut fashion show at Hollywood Bowl
  • Organized production schedules, budgets, and staff rosters to ensure efficient operations.
  • Work directly with Art Directors, Set Design, Photo + Video Teams
  • Managed the workflow of projects from concept through post-production.
  • Organized production schedules, budgets, and staff rosters to ensure efficient operations.
  • Built effective partnerships with various industry professionals (Photographers, Models, Set Design, HMU, Film, Stylists etc)
  • Work with AD/CD’s on Casting, Location Scouting, Crew, Shotlists, etc.
  • Negotiated contracts with photo, talent, crew etc
  • Oversaw daily operations on set including scheduling, problem solving, budget tracking and creative decisions.
  • Coordinated the selection of locations, crew, equipment, props and other resources needed for each project.
  • Managed post production for retouching, final assets, and execution.

Producer + PR Coordinator

Fear of God
Los Angeles, CA
03.2017 - 06.2020
  • Developed production budgets and schedules for multiple projects.
  • Coordinated the selection of locations, crew, equipment, props and other resources needed for each project.
  • Oversaw daily operations on set including scheduling, problem solving, budget tracking and creative decisions.
  • Communicated schedules to production and creative teams, animation studio partners and other support staff.
  • Created project budgets and managed production costs.
  • Managed the workflow of projects from concept through post-production.
  • Created detailed call sheets and ensured all talent, crew, and vendors were informed on set expectations.
  • Established relationships with vendors to negotiate contracts in order to maximize production value while staying within budget parameters.
  • Managed all press pulls and inventory for VIP's, Press, Clients

Brand Comms + Executive Assistant to CEO

Fear of God
Los Angeles, CA
03.2017 - 06.2019
  • Managed all aspects of seeding and VIP gifting, including pulling, purchasing, packing, and shipping items.
  • Coordinated press, campaign, and editorial efforts with clients.
  • Successfully produced and executed all internal shoots, productions, and events, and appearances,.
  • Oversaw inventory control for apparel and footwear
  • Organized and managed complex calendar of appointments, meetings, and travel arrangements for executive team.
  • Managed daily operations and provided comprehensive support to CEO
  • Maintained confidential records and files related to executive operations.
  • Provided administrative support in preparing contracts, invoices, purchase orders, and other documentation required for daily business activities.
  • Responded promptly to inquiries from customers or clients regarding products or services

Social Media Manager

Repower by Solar Universe
San Francisco, CA
08.2016 - 03.2017
  • Contributed to the enhancement of web engagement / design
  • Managed the daily operations of all assigned social media accounts.
  • Researched industry trends and competitors' activities to develop new ideas for content creation.
  • Assisted in developing strategies for increasing followership and engagement rates.
  • Recommended changes in processes or procedures based on feedback from customers or colleagues.
  • Used editing and graphic design tools to create content and visuals for social channels.

Production Intern

Fear of God
Los Angeles, CA
10.2015 - 08.2016
  • Assisted with various production needs
  • Implemented effective organization strategies for apparel and fabrics
  • Collaborated in efforts of customizing distressed denim
  • Managed factory dropoffs and deliveries
  • Assisted with fittings and style outs.

Full Time Product Lead

Nike Running Pasadena
Pasadena, CA
01.2014 - Current
  • Consistently achieved weekly growth in women's business
  • Conducted weekly product knowledge sessions for a team of 60
  • Directed the establishment of a women's category team.
  • Lead Nike Run Clubs + Marathons (San Francisco + LA)
  • Participated in product summits at Nike Headquarters (Portland), focusing on women's products and services.

Education

Apparel Manufacturing & Management

Fashion Institute of Design And Merchandise (FIDM)
Los Angeles, CA
01.2014

San Jose State University (SJSU)
San Jose, CA
01.2012

General Education

California High School
01.2010

Skills

  • Budget Management
  • Organizational Development
  • Project Event Planning
  • Schedule Coordination
  • Excellent Communication
  • Quick decision-Making
  • Problem Resolution
  • Team Management

Timeline

Executive Producer

Fear of God
06.2020 - Current

Producer + PR Coordinator

Fear of God
03.2017 - 06.2020

Brand Comms + Executive Assistant to CEO

Fear of God
03.2017 - 06.2019

Social Media Manager

Repower by Solar Universe
08.2016 - 03.2017

Production Intern

Fear of God
10.2015 - 08.2016

Full Time Product Lead

Nike Running Pasadena
01.2014 - Current

Apparel Manufacturing & Management

Fashion Institute of Design And Merchandise (FIDM)

San Jose State University (SJSU)

General Education

California High School

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Kayla Santacruz