Kayla Smith
Edison
Summary
Dynamic, determined, and dedicated young professional with exceptional organizational skills and high motivation for success. Always inspired to take on new challenges, adapting to new environments, and accomplishing tasks through creative-thinking with a deep understanding of all things media.
Overview
5
5
years of professional experience
Work History
Analyst on DR Performance Video Investment Team
Omnicom Media Group
03.2021 - Current
- Implements national and local campaign buying guidelines up to allocated budgets and desired deliverables to ensure optimal performance.
- Makes weekly optimizations based on past and projected delivery to guarantee high level success for the brand.
- Successfully managing a three million dollar pharmaceutical ad campaign with over 100% achieved GRP delivery.
- Develops strong relationships with account representatives to create tactical marketing strategies and negotiations
- Supports account managers in the monitoring of campaigns towards targeted demographics based on trend analysis
- Works closely with various internal teams to resolve billing discrepancies and audits for all active clients.
Digital Media & Marketing Coordinator
Chris Ciraulo's State Farm Agency
05.2019 - 03.2021
- Managed digital media campaigns utilizing Facebook and Google Ad word searches
- Created posts with marketing attachments alongside corresponding custom hashtags to attract new customers and increase market share
- Monitored the ROI (return on investment) of the digital and direct marketing channels to regularly calibrate investment.
Education
Bachelor of Arts - English -
Rutgers, The State University of New Jersey
New Brunswick, NJ05.2020
Skills
- Spreadsheet Tracking
- Analytical Thinking
- Investment Strategy
- Microsoft Excel, Word, PowerPoint, Outlook
- Project Management
- Strategic Planning
- Facebook, TikTok, Instagram, LinkedIn
- Core DR
- Core Media Buying
Details
Edison, NJ, 732-742-9860, kaylaalexandria1321@gmail.com
Hobbies and Interests
- Volleyball
- Reading
- Painting and Drawing
- Hiking
- Traveling
Timeline
Analyst on DR Performance Video Investment Team
Omnicom Media Group
03.2021 - Current
Digital Media & Marketing Coordinator
Chris Ciraulo's State Farm Agency
05.2019 - 03.2021
Bachelor of Arts - English -
Rutgers, The State University of New Jersey
Similar Profiles
Harleen KaurHarleen Kaur
Regional Client Lead at Ptarmigan Media (Part of Omnicom Media Group)Regional Client Lead at Ptarmigan Media (Part of Omnicom Media Group)
Sahil VermaSahil Verma
Associate Director at PHD Media - Omnicom Media GroupAssociate Director at PHD Media - Omnicom Media Group
Olivia BeringerOlivia Beringer
Senior Research Director at PHD Media, Omnicom Media GroupSenior Research Director at PHD Media, Omnicom Media Group
Shikha SuveerShikha Suveer
Automation Test Lead at Omnicom Media GroupAutomation Test Lead at Omnicom Media Group
Ricardo TenorioRicardo Tenorio
Banquet and Fine Dining Server at Rutgers Dining ServicesBanquet and Fine Dining Server at Rutgers Dining Services