Kayla Smith
Motherly
DeLand,FL
11
years of professional experience
Senior Product Manager with 6+ years of experience owning product strategy, roadmap prioritization, and end-to-end delivery across consumer digital, commerce, and AI-enabled products. Technical partner to Engineering across REST APIs, SQL, cloud platforms, product integrations, and AI-powered experiences, translating business and customer needs into product requirements and shipped solutions. Experienced in AI product development, personalization, search, experimentation, activation, and retention, with a track record of connecting product decisions to measurable growth, revenue, and customer engagement.
Work History
SENIOR PRODUCT MANAGER
6 Years 4 Months- Promoted from Product Manager to Senior Product Manager; owned product strategy and execution for a parenting platform reaching millions of monthly users.
- Led end-to-end delivery of a personalized profile management center, integrating WordPress with Shopify, Klaviyo, and Thinkific to unify content, commerce, classes, and email, generating 300K sign-ups in 60 days and $1.2M in first-year sales.
- Owned the roadmap of 5+ major web and commerce products, partnering closely with engineering on REST API integrations, SQL reporting, personalization engines, and cross-platform experiences.
- Led a 6-person cross-functional team across Engineering, Design, and Data, partnering with the CEO and C-suite on product strategy, KPIs, and roadmap priorities.
- Defined the product vision, success metrics, quality standards, and safety guardrails for an OpenAI-powered AI coaching experience (response style, citation behavior, refusal policies, and knowledge-base management.
- Shipped the coach's embedded chat interface and an AI-powered smart-search upgrade, using API integration, session management, instrumentation, feature flags, and phased rollouts.
- Built AI-assisted data exploration tools and Figma sponsorship pages for Sales, raising RFP-to-close rate from 12% to 40%.
- Analyzed retention cohorts and user behavior to identify retention drivers and shape personalization and repeat-visit journeys.
- Redesigned onboarding and activation flows for newsletter and class enrollment, A/B testing messaging and incentives.
- Improved commerce discovery through better filtering, reviews, and comparison tools across the registry.
- Conducted usability research and customer interviews, translating business needs into product requirements and priorities.
IT MANAGER
4 Years 3 Months- Directed delivery of managed IT services for small and mid-market clients, leading multi-tier technical teams through infrastructure upgrades.
- Transformed service delivery frameworks to shift clients from reactive support to proactive engagement, serving as the primary escalation point to client leadership.
- Developed productivity and service metrics for C-level stakeholders, tying IT interventions to measurable business outcomes.
- Oversaw IT integration workstreams for M&A transactions and owned account retention and margin growth across the client portfolio.
Education
Bachelor of Science - Business Admin
- Online Program
- Expected 2027
Skills
Product Discovery
Product Lifecycle Management
Product Delivery
Prioritization
Cross-Functional Product Development
User Research
Signature Achievements
- Scaled a personalized profile management experience to 300K sign-ups in 60 days, generating $1.2M in first-year sales.
- Raised RFP-to-close rate from 12% to 40% by building AI-assisted data exploration tools for sales.
- Earned three promotions and took full ownership of product strategy and roadmap prioritization, partnering directly with the CEO and C-suite.
Timeline
SENIOR PRODUCT MANAGER
Motherly
03.2020 - 07.2026Read More
IT MANAGER
Lighthouse Information Systems
11.2015 - 02.2020Read More
Stetson University
Bachelor of Science from Business Admin
Read More