Kayla Torres
Lancaster,PA
Overview
6
6
years of professional experience
Work History
Marketing Representative
High Associates
11.2021 - Current
- Delivered prompt service to prioritize resident and prospect needs.
- Maintained resident database and CRM software to keep customer and prospect files up to date
- Organized community events that contributed to overall resident satisfaction and maintaining occupancy goals.
- Developed successful marketing strategies that attracted potential residents and increased property visibility.
Google Ads Manager
Mountaineer Psychological Services
01.2021 - 05.2021
- Created and managed paid search campaigns
- Tracked latest digital trends and strategies to identify options for integration into current methodologies
- Conducted research to determine ideal markets for products and services
- Completed Google Ads Certification.
Intern
Brandfox
03.2020 - 08.2020
- Worked with departments across the company, including marketing and project management, in developing new ideas, initiatives, products, and services
- Completed onboarding paperwork and services for new employees, and managed payroll hours and changes for all employees
- Assisted in warehouse operations such as shipping and client management.
Research Assistant
WVU Reed College of Media
08.2017 - 05.2018
- Assisted faculty in research efforts utilizing survey research techniques
- Completed year-long research project focusing on relationship building with consumers through AR and VR technology
- Conducted surveys, interviews and experimental research to facilitate data analysis
- Assisted in scheduling, data collection, and logistics of research in the Reed College of Media.
Education
BBA: Marketing - Digital Marketing
West Virginia University
Morgantown, WV05.2021
Skills
- Digital marketing
- Research and trend analysis
- Business development
- Marketing strategy
- Microsoft Office
Timeline
Marketing Representative
High Associates
11.2021 - Current
Google Ads Manager
Mountaineer Psychological Services
01.2021 - 05.2021
Intern
Brandfox
03.2020 - 08.2020
Research Assistant
WVU Reed College of Media
08.2017 - 05.2018
BBA: Marketing - Digital Marketing
West Virginia University
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