Kaylan Hernandez Mark
Washington,DC
Summary
Forward-thinking Digital Marketer experienced working with cross-functional teams to achieve marketing and brand development goals. Skilled in pay-per-click advertising and online content development.
Overview
1
1
year of professional experience
1
1
Certification
Work History
Digital Marketing Manager
District Tobacco
11.2022 - Current
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Developed marketing content such as promotional materials and advertisements for social media.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Increased customer engagement through social media.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Managed team engaged in ongoing product optimization, account management and ad placement.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Worked with graphic designers and writers to establish theme and tone for content.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Created and managed social media campaigns to increase brand engagement.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Improved website visibility through development and implementation of SEO strategies.
Education
High School Diploma -
J.R Tucker / Highland Spring Highschool
Richmond, VASkills
- Audience Engagement
- Market Analysis
- KPI Monitoring
- Account Management
- Social Media Marketing
- Campaign Development
- Marketing Strategies
- Brand Development
- Digital Marketing
- Google Analytics
Certification
Google Digital Marketing & E-commerce
Professional Certificate
Timeline
Digital Marketing Manager
District Tobacco
11.2022 - Current
High School Diploma -
J.R Tucker / Highland Spring Highschool
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