Summary
Overview
Work History
Education
Skills
Certification
Languages
Websites
Timeline
Generic

Jameson Savage

Portland,OR

Summary

Over my career I have honed my skills in the digital marketing field to make myself a well rounded, creative, pragmatic, and results driven member of any team that I join. I have a considerable amount of experience building campaigns from the ground up, starting with identifying new markets, creating personas for said markets, creating strategy for reaching them, launching the campaigns, and then measuring the success while taking a retrospective view on the process.

My expertise ranges from meticulously designed email campaigns that resonated with over 50,000 subscribers, forging strong emotional connections with audiences, to adeptly managing concurrent Google Ad campaigns with a budget exceeding $100,000 per month, leading to an exceptional 16% growth in revenue within just one quarter. Moreover, I've steered the growth of social media accounts from a modest 5,000 followers to an impressive 80,000 in just 13 months, thanks to my keen understanding of trends and our target audience's desires. In a previous role, I achieved a remarkable 400% surge in organic search results in a mere 8 months through well-crafted copy and blog posts that cut to the core of users' curiosity.

I get an immense sense of pride, and joy in knowing that my work is being received well and achieving the goals set forward by stakeholders and myself.

Overview

13
13
years of professional experience
1
1
Certification

Work History

Digital Marketing Manager

Correct Toes LLC
Portland , OR
08.2017 - 08.2024
  • Developed and executed creative and unique digital marketing campaigns that employed storytelling to drive website traffic, increase brand awareness and promote brand engagement.
  • Delivered marketing strategy updates to upper-level management and stakeholders throughout the organization.
  • Improved short- and long-term digital marketing strategies.
  • Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
  • Planned, designed and implemented strategies for paid search campaigns across multiple ad networks (Google, Microsoft, LinkedIn, Meta) while analyzing data to track performance of campaigns.
  • Implemented tracking codes on websites and social platforms to measure success of campaigns in real-time, and used the research data in market forecasting.
  • Conducted keyword research to identify new opportunities in organic search results.
  • Organized and initiated SEO initiatives to improve content, keywords, and branding.
  • Designed and optimized landing pages that convert visitors into leads or sales.
  • Developed an email marketing program with automated workflows to engage customers through newsletters, promotions, and more.
  • Optimized web pages for higher search engine rankings using SEO techniques.
  • Organized and conducted A and B testing experiments to optimize user experience on different channels, ads, and sites.
  • Designed content for websites, blogs and email newsletters to engage customers with the brand.
  • Assessed projects against budgets and timelines, keeping team and assignments on task.
  • Hired, trained and mentored sales and marketing staff dedicated to employing Google AdWords, Google Analytics, and other SEO techniques and metrics sources.
  • Generated interest for new and upcoming product and service releases by managing social media accounts.
  • Developed an optimized B2B sales funnel based on customer feed back, observations, and analytics.
  • Conceptualized, designed, and executed print materials for B2B and B2C purposes.
  • Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.

Multimedia Marketing Specialist

Mentor Graphics
Portland, OR
08.2012 - 08.2017
  • Managed social media platforms and utilized metrics to increase engagement and campaign performance.
  • Created graphical illustrations to share market research insights.
  • Designed content for websites, blogs and email newsletters to engage customers with the brand
  • Implemented initiatives to increase brand awareness and engagement with target audience.
  • Organized development and implementation of diverse marketing videos, social media posts and blogs.
  • Organized and conducted A and B testing experiments to optimize user experience on different channels, ads, and sites.
  • Developed an email marketing program with automated workflows to engage customers through newsletters and promotions.
  • Determined best methods to meet research objectives and produce useful data.
  • Presented findings to management and executive leadership and fielded questions to help refine strategies.
  • Coordinated marketing campaigns, monitoring accuracy, execution and follow-up.
  • Executed comprehensive strategic plans and coordinated projects to fulfill marketing initiatives.
  • Analyzed consumer behavior and market trends to create effective marketing campaigns.
  • Sourced marketing data from existing sources, keeping costs down and diversifying streams for maximum usefulness.

Multimedia Designer

Luminate Inc
Mountain View
01.2012 - 07.2015
  • Optimized images for web usage by compressing file sizes without sacrificing quality.
  • Put together storyboards based on development choices, direction and cinematography.
  • Researched competitive products and services to identify opportunities to improve customer experience through design changes.
  • Created animations and interactive elements for websites, mobile applications, presentations and videos.
  • Contributed ideas to brainstorming sessions regarding new products or features.
  • Created and maintained written and graphic content on company intranet and internet sites.
  • Organized and tracked files of electronic multimedia material and hard copies for easy reference by staff and management.
  • Participated in brainstorming sessions with members of the marketing team to generate fresh ideas for campaigns.
  • Applied knowledge of anticipation and impact variables for model development.
  • Produced high-quality videos utilizing digital cameras, microphones, lighting equipment, and other production gear.
  • Analyzed customer feedback data to identify areas of improvement in existing products or services.
  • Collaborated with other designers to develop and implement innovative ideas for multimedia projects.
  • Designed quality benchmarks for projects to maintain producer satisfaction rate.

Education

Bachelor of Arts - Web Design New Media

Academy of Art University
San Francisco, CA
08-2014

Associate of Science - Anthropology

Lane Community College
Eugene, OR
08-2010

Skills

  • Market Analysis
  • KPI Monitoring
  • Audience Engagement
  • Google Analytics
  • Developing Partnerships
  • Social Media Activities
  • Email Marketing
  • Channel Development
  • Social Media Marketing
  • Keyword Analysis
  • Content Marketing
  • SEO Proficiency
  • Strategic Planning
  • Account Management
  • Project Management
  • Campaign Development
  • Product Promotion
  • Trend Analysis
  • Customer Engagement Strategies
  • Revenue Generation
  • Internet Marketing
  • Pay-Per-Click Advertising
  • Online Engagement
  • Marketing Automation
  • Content Development
  • Web Analytics
  • Google Analytics Proficiency
  • Brand Development
  • Social Media Management
  • Optimizing ROI
  • Online Marketing
  • Marketing Strategy
  • Marketing Strategies
  • SEO Strategies
  • Digital Marketing
  • Google Analytics Setup
  • Event Networking
  • Sales Planning
  • Data Analytics
  • Graphic Design
  • Multimedia Design
  • Motion Graphics
  • UI/UX
  • Copywriting
  • B2B Marketing
  • B2C Marketing
  • Email Marketing
  • Photography
  • Videography
  • Client and Developer Specification Alignment
  • Audience Segmentation
  • Contractor Management
  • Internal Team Management
  • Stakeholder Engagement
  • Competitor Analysis
  • HTML and CSS

Certification

  • Google Ads Creative Certification
  • Google Ads Measurement Certification
  • Google Ads Video Assessment Certification
  • Google Grow Offline Sales Certification
  • Hubspot Inbound Marketing Certification
  • Google AI-Powered Performance Ads Certification
  • Google Ads Display Certification
  • Google Ads Search Certification
  • Google Analytics Certification
  • Google Build Wireframes and Low-Fidelity Prototypes
  • Google Start the UX Design Process
  • Google Foundations of User Experience (UX) Design
  • Google Attract and Engage Customers with Digital Marketing
  • Google Foundations of Digital Marketing and E-Commerce
  • GA4 Complete Course from Loves Data
  • Google Ads Fundamentals from Loves Data
  • Budgeting and Scheduling Projects from UC Irvine
  • Initiating and Planning Projects from UC Irvine
  • Managing Project Risks and Changes from UC Irvine

Languages

English
Native/ Bilingual
Portuguese
Limited

Timeline

Digital Marketing Manager

Correct Toes LLC
08.2017 - 08.2024

Multimedia Marketing Specialist

Mentor Graphics
08.2012 - 08.2017

Multimedia Designer

Luminate Inc
01.2012 - 07.2015

Bachelor of Arts - Web Design New Media

Academy of Art University

Associate of Science - Anthropology

Lane Community College
  • Google Ads Creative Certification
  • Google Ads Measurement Certification
  • Google Ads Video Assessment Certification
  • Google Grow Offline Sales Certification
  • Hubspot Inbound Marketing Certification
  • Google AI-Powered Performance Ads Certification
  • Google Ads Display Certification
  • Google Ads Search Certification
  • Google Analytics Certification
  • Google Build Wireframes and Low-Fidelity Prototypes
  • Google Start the UX Design Process
  • Google Foundations of User Experience (UX) Design
  • Google Attract and Engage Customers with Digital Marketing
  • Google Foundations of Digital Marketing and E-Commerce
  • GA4 Complete Course from Loves Data
  • Google Ads Fundamentals from Loves Data
  • Budgeting and Scheduling Projects from UC Irvine
  • Initiating and Planning Projects from UC Irvine
  • Managing Project Risks and Changes from UC Irvine

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Jameson Savage