Kayleen Farley
Elyria,OH
Summary
Strategic National Account Executive with proven success at a Fortune 500 company, increasing sales and revenue through developing loyal account relationships. Articulate communicator with exceptional negotiation skills. Known for understanding customer needs and delivering effective solutions. Proven skills in promoting products and boosting revenue by connecting with customers and effectively communicating sales recommendations. Well-organized, reliable and experienced in CRM.
Overview
7
7
years of professional experience
Work History
Business Development Executive
Vestis
New York, NY
04.2025 - Current
- Cultivated relationships with key clients to drive business growth.
- Conducted market research to identify new opportunities and trends.
- Developed strategic proposals to meet client needs and objectives.
- Collaborated with cross-functional teams to enhance service delivery.
- Managed client accounts ensuring satisfaction and retention efforts.
- Presented solutions to potential clients during business meetings.
- Analyzed competitor activities to refine business development strategies.
- Maintained a database of contacts from prospective clients for future follow-ups.
- Built relationships with clients, partners and vendors to facilitate successful partnerships.
- Developed and implemented strategies to increase customer base and revenue growth.
- Collaborated with sales team members to identify target markets and develop sales strategies.
- Participated in meetings with senior executives to discuss strategic objectives related to business development initiatives.
- Negotiated contracts with clients for new business development initiatives.
- Analyzed competitor activities in order to understand industry trends and dynamics.
- Created presentations on the company's services, products, pricing plans and marketing campaigns.
- Listened to customer needs to identify and recommend best products and services.
- Produced sales documents, finalized deals and filed records.
- Worked with C-Suite level executives for hospitals, surgery centers and nursing facilities regarding materials used in healthcare facilities.
Account Executive
Aramark Uniform & Career Apparel-Vestis
Cleveland , OH
09.2020 - 04.2025
- Developed sales pipeline by cold-calling, canvassing and obtaining referrals.
- Increased profitability within accounts by cross-selling additional products.
- Collaborated with key decision makers to identify opportunities and develop ideas to deliver sales results.
- Utilized CRM to collect, organize and manage sales data and customer information.
- Used consultative sales strategies to effectively overcome client objections and maximize sales activity.
- Prepared sales presentations or proposals to explain product specifications or applications.
- Negotiated contracts and closed agreements to maximize profits.
- Pitched to new clients by leveraging client base and targeting strategic partnerships.
- Developed successful customer relationships and quickly resolved service requests to increase sales.
Director of Admissions
Avenue at Broadview Heights
Broadview Heights, OH
11.2019 - 04.2020
- Helped patients with admissions process and adhered to state and federal laws.
- Handled insurance claim duties and verified that each met standards of admissions.
- Answered application and enrollment inquiries from public via telephone or email.
- Implemented strategic plans and initiatives to achieve enrollment objectives.
- Completed document faxing, bookkeeping and accurate filing.
- Organized and participated in health fairs to raise awareness of organization's mission and services.
- Planned professional development in-services, workshops and lectures.
- Maintained thorough, accurate and confidential documentation in electronic medical records.
- Advocated for patients by supporting and respecting basic rights, values and beliefs.
- Oversaw patient admission and discharge processes to coordinate related paperwork.
Marketing Coordinator
O'Neill Healthcare
Bay Village, OH
09.2018 - 11.2019
- Worked with creative teams to deliver productive marketing campaigns.
- Delivered administrative support services to improve marketing efforts.
- Monitored responses to promotional content, adjusting messages to achieve objectives.
- Assisted with development of lead generation plans with targeted prospects, measures and objectives.
- Proposed internal and external ideas and initiatives to help promote general awareness of company brand.
- Collaborated with marketing manager to plan out campaign strategies, time tables and guidelines.
- Collected and analyzed market research data for use in forecasting.
- Built and maintained relationships with peers and upper management to drive team success.
Education
High School Diploma -
Saint Joseph Academy
Cleveland, OH05.2009
Some College (No Degree) - Marketing
Community College of Allegheny County
Pittsburgh, PASkills
- Customer relationships
- Negotiation and persuasion
- Business growth opportunities
- Budget Management
- Sales strategies implementation
- Revenue generation
- Negotiation skills
- Pipeline management
- Research and analysis
- Sales methodologies
- Interpersonal skills
- Needs assessments
- Strong presentation skills
- CRM
Timeline
Business Development Executive
Vestis
04.2025 - Current
Account Executive
Aramark Uniform & Career Apparel-Vestis
09.2020 - 04.2025
Director of Admissions
Avenue at Broadview Heights
11.2019 - 04.2020
Marketing Coordinator
O'Neill Healthcare
09.2018 - 11.2019
High School Diploma -
Saint Joseph Academy
Some College (No Degree) - Marketing
Community College of Allegheny County