KEARA CHAPERON
Livonia,MI
Summary
An innovative Sports Photographer talented at experimenting with new approaches, techniques, software and lenses. Thrive under pressure and successful with creativity-focused artistic challenges. Excellent eye for light and composition. Creative Social Media Manager with proven record of success in building brand awareness, increasing followers and partnering with top influencers through cohesive digital strategy. Develops vision and achieves objectives through execution of integrated plans.
Overview
4
4
years of professional experience
Work History
Social Media Manager
Concordia University Wisconsin Ann Arbor
Ann Arbor, Michigan
09.2023 - Current
- Proactively identified and capitalized on emerging trends and opportunities in social media marketing to maintain a competitive edge.
- Monitored and analyzed social media performance metrics using tools such as Google Analytics and Facebook Insights, and prepared detailed reports to track ROI and inform future strategies.
- Managed community interactions, responded to comments and messages promptly, and fostered positive relationships with followers.
- Developed and executed comprehensive social media strategies that aligned with the company's marketing goals, resulting in a increase in brand awareness.
- Created engaging content for various social media platforms, including posts, videos, and stories, resulting in [percentage] growth in audience engagement.
Social Media Director
Wichita Thunder Hockey Team
Wichita, KS
10.2022 - Current
- Facilitated remarkable improvements on different platforms by expanding follower numbers, growing clickthrough rates and increasing engagement.
- Created social media strategies to increase sales and brand awareness across multiple platforms.
- Engaged with and responded to online audience through relevant comments.
- Developed and implemented strategic social media marketing plans.
Social Media Content Creator
Anchorage Wolverines
Anchorage, AK
08.2022 - 09.2023
- Created engaging content featuring the players to drive engagement and traffic.
- Stayed up to date on growing social media trends.
- Followed trends in industry and target genre to capitalize on emerging trends.
Social Media Content Creator
Chugiak/Eagle River Chinooks
Chugiak, AK
05.2022 - 08.2023
- Created engaging content like graphics, videos and photos to drive followers.
- Used social media to engage the followers and drive traffic to the website. Helped expand follower numbers on all platforms.
- Updated and monitored content on Facebook, Twitter and Instagram.
- Produced videos by writing scripts, editing and posting final creative.
Sports Photographer
Central Michigan University Athletics
Mt. Pleasant, MI
08.2020 - 05.2022
- Photographed special events, sporting events and media day.
- Cropped, manipulated and performed color balance for final images using Lightroom. Uploaded all edited photos to Sidearm.
- Set up lights, backdrops and props for shoots and events.
- Photographed all 16 CMU varsity sports.
Education
Bachelor of Science: Sports Management & Photojournalism -
Central Michigan University
05.2022
Skills
- Photography and Videography
- Brand Promotion
- Digital Media
- Strategic Planning
- Content Creation
- Adobe Suites: Lightroom, Photoshop, InDesign and Premiere Pro
- Analytics and Reporting
Portfolio
https://kcphotography40.com/, https://kearachaperon.myportfolio.com/
References
- Kali Thiel, kali.thiel@cuw.edu, 920-889-5599
- Andy Sneddon, snedd1a@cmich.edu, 989-7743277
- Chris Beck, cbeck@masters.edu, 937-352-1237
Timeline
Social Media Manager
Concordia University Wisconsin Ann Arbor
09.2023 - Current
Social Media Director
Wichita Thunder Hockey Team
10.2022 - Current
Social Media Content Creator
Anchorage Wolverines
08.2022 - 09.2023
Social Media Content Creator
Chugiak/Eagle River Chinooks
05.2022 - 08.2023
Sports Photographer
Central Michigan University Athletics
08.2020 - 05.2022
Bachelor of Science: Sports Management & Photojournalism -
Central Michigan University
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