Keenan Phillips
San Diego,CA
Summary
Driven professional with over 7 years of expertise in the golf industry, specializing in brand creation, marketing, and leveraging grassroots initiatives to best service the needs of elite amateur golfers.
Overview
7
7
years of professional experience
Work History
Manager of Developmental Tour
True Temper Sports
09.2019 - Current
- Asked to create strategies to combat True Temper's dwindling numbers with the high end amateur player
- Built and maintained great relationships with influential OEM customers, coaches, players and families
- The percentage of players at the NCAA Championship that play True Temper iron shafts has increased 20% since 2019
- Put together True Temper's first and only NIL deal with Nick Dunlap before the summer of 2022
- Nick Dunlap won the 123rd US Amateur wearing a True Temper hat, per our NIL deal, creating a massive uptick in brand awareness
Manager of Product Marketing
True Temper Sports
09.2017 - Current
- Create and manage brand stories and positioning for new products
- Work with tour, sales, engineering and graphics teams to lead product creation and development process on new products
- Construct and present creative OEM sales pitches that fall in line with both the customers' needs and True Temper's internal strategy
- Came up with Denali branding and graphics package which will be the #1 graphite wood shaft brand in the market in 2025
- Manage and negotiate sponsorship and marketing contracts
- Write, direct and edit True Temper video content
- Grew YouTube presence by 350% in 18 months
- YouTube videos have more than 1 million views
Education
BS Sport Management - Sport Management
University of Texas At Austin
05-2017
Business Foundations Certificate - McCombs School of Business
University of Texas At Austin
Skills
- Strong Interpersonal Skills
- Self-Motivated
- Dynamic Problem Solving
- Public speaking & Presenting
- Teamwork
- Content Creation
- Product/Brand Creation
- Knowledge of Amateur Golf
Timeline
Manager of Developmental Tour
True Temper Sports
09.2019 - Current
Manager of Product Marketing
True Temper Sports
09.2017 - Current
BS Sport Management - Sport Management
University of Texas At Austin
Business Foundations Certificate - McCombs School of Business
University of Texas At Austin
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