KEHINDE KENNI ONIRU
Mableton,GA
Summary
Marketing and business growth leader with 17+ years driving global brand management, innovation, and go-to-market strategies across Fortune 500 companies. Proven expertise in customer lifecycle marketing, cross-functional leadership, and digital transformation to deliver revenue growth and market expansion.
Overview
22
22
years of professional experience
Work History
Senior Marketing Program Manager, Customer Lifecycle & Strategic Growth
COX BUSINESS
01.2021 - Current
- Lead enterprise-wide marketing initiatives focused on customer acquisition, retention, engagement, product adoption, and revenue growth.
- Direct strategic planning and execution of 100+ integrated marketing initiatives annually across customer lifecycle touchpoints.
- Increased customer conversion performance by 25% and engagement metrics by 20% through data-driven lifecycle marketing strategies.
- Partner with executive stakeholders across Marketing, Product, Sales, Technology, Operations, and Customer Experience to drive business objectives.
- Lead go-to-market planning and customer communication strategies supporting new product launches and service innovation.
- Drive marketing transformation initiatives focused on automation, reporting optimization, customer journey enhancement, and operational efficiency.
- Manage agency, creative, and cross-functional partnerships to ensure successful campaign delivery and measurable business outcomes.
Senior Creative Project & Marketing Manager
RRD | HOME DEPOT
Atlanta, GA
01.2021 - 12.2021
- Directed strategic marketing and go-to-market initiatives supporting one of the largest retail brands in North America.
- Led integrated marketing programs supporting high-growth product categories.
- Improved market performance through customer-focused campaigns and innovative merchandising strategies.
- Managed cross-functional teams across marketing, operations, sourcing, creative, and vendor organizations.
- Delivered projects on time and within budget while driving operational efficiencies across multiple workstreams.
- Provided strategic leadership for marketing communications, launch planning, and customer engagement initiatives.
Senior Design & Brand Project Manager
VERITIV
01.2020 - 12.2020
- Led packaging innovation and design strategy initiatives for national brands.
- Directed brand design and packaging development programs from concept through commercialization.
- Led multidisciplinary teams supporting innovation, supply chain, procurement, and customer marketing initiatives.
- Improved organizational effectiveness through streamlined project management and stakeholder alignment.
- Drove strategic design solutions that strengthened customer experience and brand equity.
Global Marketing Manager, Innovation & New Product Development
DIAGEO
01.2013 - 12.2020
- Led innovation strategy, product development, and commercialization initiatives across global and African markets for one of the world's largest beverage companies.
- Managed multi-market innovation and brand-building initiatives across North America and Africa.
- Developed and launched strategic new products aligned with consumer trends and market opportunities.
- Led cross-functional teams spanning Marketing, R&D, Insights, Commercial, Supply Chain, Finance, and Regulatory Affairs.
- Directed market-entry and commercialization strategies that enhanced brand relevance and accelerated business growth.
- Oversaw agency partnerships, marketing investment planning, and launch execution across multiple countries.
- Leveraged consumer insights and business intelligence to guide portfolio and innovation decisions.
Global Campaign Lead
THE COCA-COLA COMPANY
01.2004 - 12.2013
- Managed global integrated marketing campaigns for leading consumer brands, enhancing brand presence and market reach.
- Led multi-market campaigns across six international markets, aligning strategies to maximize local impact and engagement.
- Managed marketing investments exceeding $15M across integrated brand initiatives.
- Collaborated with executive and regional leadership teams to align commercial objectives, improving market performance and brand coherence.
- Directed ATL, BTL, experiential, shopper marketing, and packaging transformation projects.
- Partnered with regional teams to localize global campaigns while preserving brand consistency.
- Delivered programs that increased consumer engagement, brand visibility, and market impact.
Education
MBA - Project Management
Kennesaw State University
Kennesaw, GAMS - Computer Information Systems
Kennesaw State University
Kennesaw, GABS - Computer Information Systems, Strategic Management
Kennesaw State University
Kennesaw, GASkills
- Customer journey mapping
- Go-to-market strategy
- Lifecycle marketing
- Customer segmentation
- Revenue optimization
- FMCG marketing
- Customer innovation
- Revenue growth
- Cross-functional leadership
- Stakeholder engagement
Relocation
Global Roles
Technology And Analytics
- Salesforce Marketing Cloud
- HubSpot
- Marketo
- Tableau
- Power BI
- Google Analytics
- Jira
- Asana
- Monday.com
- Marketing Automation
- AI-Powered Marketing Platforms
Timeline
Senior Marketing Program Manager, Customer Lifecycle & Strategic Growth
COX BUSINESS
01.2021 - Current
Senior Creative Project & Marketing Manager
RRD | HOME DEPOT
01.2021 - 12.2021
Senior Design & Brand Project Manager
VERITIV
01.2020 - 12.2020
Global Marketing Manager, Innovation & New Product Development
DIAGEO
01.2013 - 12.2020
Global Campaign Lead
THE COCA-COLA COMPANY
01.2004 - 12.2013
MBA - Project Management
Kennesaw State University
MS - Computer Information Systems
Kennesaw State University
BS - Computer Information Systems, Strategic Management
Kennesaw State University