Mana Doran
Bedminster
Summary
Strategic marketing leader with over 15 years of experience in CRM, lifecycle optimization, and retention strategies in both high-growth and established consumer markets. Expertise in developing and executing multi-channel engagement programs, including email, SMS, and web, leading to increased revenue and improved customer retention. Skilled in managing cross-functional projects, mentoring teams, and utilizing advanced segmentation and personalization techniques to drive startup success.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Associate Director; Lifecycle Marketing, CRM & Engagement
CONDÉ NAST
New York
05.2022 - 11.2025
- Executed comprehensive lifecycle strategies across owned channels, increasing user engagement and product adoption by 15%.
- Achieved 250% Year-over-Year growth through effective triggered campaigns targeting cart abandonment and win-back opportunities.
- Optimized customer onboarding workflows, leading to a 12% rise in long-term customer retention.
- Collaborated with Data Science teams to implement advanced personalization frameworks, reducing customer churn by 15%.
- Designed cancellation-intervention campaigns, attaining a 13% subscriber save rate.
Marketing Lead; CRM & Retention Strategy
METLIFE
Providence
05.2017 - 09.2020
- Generated $8M in incremental revenue by optimizing communication strategies and targeting precision.
- Spearheaded strategic CRM re-platforming initiative, reducing campaign launch time by 20%.
- Automated essential marketing operations through workflow development, achieving direct cost reductions of 25%.
- Negotiated vendor contracts for marketing technology stack, securing expense reductions of 30%.
Sr. Manager; Customer Engagement & CRM
METLIFE
Providence
03.2011 - 04.2017
- Developed and deployed complex automated lifecycle campaigns, generating $11M in attributed revenue.
- Designed targeted CRM strategies, achieving 18% year-over-year improvement in customer engagement metrics.
- Implemented advanced segmentation frameworks, resulting in 27% increase in average email click-through rates.
- Established granular Key Performance Indicators to align CRM performance monitoring with business outcomes.
Manager; Market Research
METLIFE
Providence
07.2008 - 02.2011
- Executed end-to-end qualitative and quantitative studies, generating $4M in incremental revenue within two years.
- Managed cross-functional teams and external vendors, achieving annual savings of $350K through enhanced vendor management.
- Introduced crowdsourcing research methods, reducing overall operational costs by 17%.
- Synthesize multi-source data into actionable recommendations that informed product strategy and go-to-market plans.
Education
Bachelor of Science (BS) - Electrical Engineering
CITY UNIVERSITY OF NEW YORK
Skills
- CRM and lifecycle marketing
- Acquisition and onboarding
- Customer journey mapping
- Multi-channel campaign management
- Retention and churn prevention
- A/B testing design
- Advanced analytics translation
- Data interpretation and reporting
- KPI development and ROI analysis
- Personalization strategies
- Segmentation frameworks
- Marketing automation tools
- CDP utilization
- Cross-functional collaboration
- Regulatory compliance QA
- Strategic planning and execution
- Team building and mentorship
- Vendor negotiation
Websites
Certification
- Digital Marketing Certification - Forrester Research
- Foundations of Management - Harvard Business School
- Leadership & Decision-Making Techniques - LMI
Timeline
Associate Director; Lifecycle Marketing, CRM & Engagement
CONDÉ NAST
05.2022 - 11.2025
Marketing Lead; CRM & Retention Strategy
METLIFE
05.2017 - 09.2020
Sr. Manager; Customer Engagement & CRM
METLIFE
03.2011 - 04.2017
Manager; Market Research
METLIFE
07.2008 - 02.2011
Bachelor of Science (BS) - Electrical Engineering
CITY UNIVERSITY OF NEW YORK