Summary
Overview
Work History
Education
Skills
Timeline
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KEILA ALEXIS

Brooklyn,NY

Summary

Senior research analyst with 3+ years of experience in media and entertainment. Skilled in conducting both quantitative and qualitative research, analyzing case studies, managing projects from beginning to end, and turning data-driven results into marketable insights.

Overview

4
4
years of professional experience

Work History

Senior Analyst, Consumer Analytics

Vevo LLC
New York, NY
11.2018 - Current
  • Oversee reporting from Looker dashboards to enhance the analysis of linear and digital viewership, spikes, and trends.
  • Leverage syndicated data sources to complement and enhance platform audience insights.
  • Guide team members to comfortably execute data pulls and ad hoc requests using quantitative and qualitative research methodologies.
  • Lead weekly analyses on internal viewership to brief key stakeholders on global content performance.
  • Update senior leadership and sales team with weekly summaries related to market and competitive landscape changes.
  • Partner with the US and International sales team members to identify best practices using research toolkit to increase data effectiveness and solve clients’ inquiries.
  • Collaborate with marketing teams to align research learnings to larger cross-departmental projects, ad product development, and campaign success stories.
  • Partner with cross-functional teams to support the end-to-end ad product and campaign projects.
  • Support various internal teams with key research deliverables such as extensive research studies, campaign case studies, presentations, webinars, and ad hoc requests.
  • Provide research findings to public relations and marketing teams for media planning and ad product development to maximize effectiveness, grow client engagement, and increase ad revenue.

Economics Writer Intern

Modern Treatise
Brooklyn, NY
01.2018 - 06.2018
  • Contributed weekly, bi-weekly and special feature economic columns for publishing on the online magazine’s website.
  • Researched, drafted and revised articles on topics relevant to personal finance, financial markets and public finance.
  • Reported to the editor on a weekly basis to maintain a consistent flow of relevant topic ideas for news coverage.
  • Gathered additional materials for evidence such as videos, photos and charts.

Research Intern

Family Online Safety Institute
Washington, DC
09.2015 - 12.2015
  • Discovered the newest information on education technology, cyber security and the sharing economy by researching entrepreneurs, innovations and political hearings.
  • Identified the latest news on youth safety, sexting, and bullying prevention by researching new reports on social networking and child online safety.
  • Wrote blogs on online dating and online security, and in-depth panel summaries on student data privacy and cyber security.
  • Informed parent about the safety centers for various social media platforms by drafting resource guides.

Education

Bachelor of Arts -

Cornell University
Ithaca, NY
2017

Skills

  • Experience with Looker, YouTube Analytics, DISQO and ComScore
  • Strong problem-solving and analytical skills using structured methods and data analysis to derive research insights
  • Ability to communicate thoughts and present ideas to management, clients, and data scientists
  • Strict accuracy, attention to detail, and organizational skills; including proven project management skills
  • Operate collaboratively or independently and with good judgment, making progress without direct supervision
  • Excellent communication and public speaking skills
  • Strong writing skills with previous experience in data-related writing for publication
  • Advance excel skills for formulas, pivot tables, and macros

Timeline

Senior Analyst, Consumer Analytics

Vevo LLC
11.2018 - Current

Economics Writer Intern

Modern Treatise
01.2018 - 06.2018

Research Intern

Family Online Safety Institute
09.2015 - 12.2015

Bachelor of Arts -

Cornell University

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KEILA ALEXIS