Focus Group Facilitator
- Led research focus groups and translated complex findings into actionable insights.
- Collected data on market conditions, competitor properties and potential future residents to supplement focus groups.
- Organized and interpreted data using statistical analysis tools.
- Measured strengths of current marketing and development strategies.
- Generated reports and data visualizations from focus groups and used in presenting findings to clients and senior management.
- Wrote engaging and successful marketing, advertising, and website copy.