Kelcey Wixtrom
Franklin,TN
Summary
Dynamic marketing professional with a proven track record of leveraging creative, organizational, and strategic skills to drive impactful campaigns. Adept at developing innovative solutions that enhance brand visibility and engagement while optimizing operational efficiency. Committed to delivering results through collaborative teamwork and a keen understanding of market trends. Eager to contribute expertise in a challenging role that fosters growth and innovation.
Overview
15
15
years of professional experience
Work History
Senior Artist Manager
Proper Management
07.2025 - Current
- Day To Day Management: Prioritized communication flow with artists to ensure project clarity. Oversaw project deadlines to maintain timely deliverables. Negotiated on behalf of artists to secure favorable terms.
- Visual Branding: Developed brand identity, collaborated with artist partners to develop visual assets (music videos, social media content) to support brand goals. Produced engaging social media content to enhance brand visibility. Designed cohesive visual branding elements that resonate with target audience.
- Merch: Collaborated with artist partners to create high impact merchandise while maximizing profitability and achieving brand goals.
- Touring: Produced artist-owned tours by hiring qualified personnel and developing clear expectations. Developed budgets to ensure financial viability of each tour. Oversaw contracts to protect stakeholder interests and mitigate risks. Collaborated with promoters to create effective marketing strategies. Created engaging content while managing targeted Facebook and Instagram advertising campaigns.
Adjunct Professor
Lipscomb University
08.2021 - 12.2023
- Developed Artist Management 300-Level class
- Delivered lectures on various subjects to enhance student understanding. Facilitated engaging discussions to promote critical thinking among students.
- Graded quizzes, tests, homework, and projects to provide students with timely academic progress information and feedback.
Artist Manager
Proper Management
02.2021 - 07.2025
- Management/Label communication: worked alongside label partners to deliver assets/releases, implement marketing plans, communicate on behalf of artist.
- Social Media: create and oversee content for multiple platforms, write social media copy in artist voice, direct brand-driven asset creation. Create and build on-brand artist TikTok platforms.
- Touring Support: budget 1-off offers, develop marketing strategies with promoters, create content and run targeted Facebook/Instagram ads, support tour staff.
- Merch: Develop and implement new merch ideas, work with vendors to create cost-effective, brand-centered products.
- Various other tasks such as: Supervising support staff, detailed communication, quick and timely response to artist needs, prioritizing multiple deadlines, SoundExchange optimization, website creation/management, directing/hiring internship team.
Management Coordinator
Proper Management
01.2015 - 02.2021
- Label Services: coordinate release timelines and asset deadlines, execute marketing plans, write marketing copy, develop/concept new album releases, catalogue development and monetization, licensing, catalogue sales, MCN optimization.
- Pandora: Develop AMP campaigns to encourage consumption and discovery.
- Various other tasks such as: Travel logistics, calendar management, website creation/management, data management, directing/hiring internship team, white sheets/PROs, copyright/usage requests.
Kmart
08.2013 - 04.2014
- Ran register, restocked shelves, processed rewards & credit card applications.
Internship
GOA Booking
05.2013 - 01.2014
- Drew up offers, developed social media posts/schedule, assisted merch team, administrative tasks.
Internship
Impressions 5 Development
05.2011 - 08.2011
- Developed marketing and fundraising campaign for the next season.
Education
Bachelor of Science - Business, Music Industry Management
Ferris State University
Big Rapids, MI12-2014
Skills
- Superior organizational skills
- Social Media Management
- Visual product development
- Superb attention to detail
- Budget management
- Visual storytelling
Timeline
Senior Artist Manager
Proper Management
07.2025 - Current
Adjunct Professor
Lipscomb University
08.2021 - 12.2023
Artist Manager
Proper Management
02.2021 - 07.2025
Management Coordinator
Proper Management
01.2015 - 02.2021
Kmart
08.2013 - 04.2014
Internship
GOA Booking
05.2013 - 01.2014
Internship
Impressions 5 Development
05.2011 - 08.2011
Bachelor of Science - Business, Music Industry Management
Ferris State University