Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Personal Accomplishments
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Kellen Rust

Ft Worth

Summary

With over a decade of experience in auto finance, I have cemented myself as a premier Dealer Relationship Manager in the field. I have consistently ranked in the top of my cohort, having presented twice at Regional Meetings and once at the National Sales Meeting, and was one of three Reps accepted into the highly competitive Mentorship Program tasked with creating the Mentorship Guidelines and Systems for new hires at Santander. I have traveled the country, completed comprehensive sales presentations—most recently for the Berkshire Hathaway group—and managed the Lithia National Account in Oregon with the help of my colleagues in National Accounts.

Overview

2026
2026
years of professional experience

Work History

Dealer Relationship Manager - DFW

Santander Consumer USA
Dallas, TX
2024 - Current
  • Managed and grew the highly competitive DFW sales market to 191 million in 2025
  • Conducted training for the Berkshire Hathaway National Account
  • Managed the Lithia National Account footprint in DFW
  • Winner of the 2025 Production Award
  • Managed OEM partnerships, Dealer Portfolio Reviews, Floorplan and commercial fleet sales for the DFW market

Inside Dealer Relationship Manager

Santander Consumer USA
Dallas, TX
2016 - 2023
  • Took over markets SC, NV, WV and UT—exceeded 100% app and funding 4 of 7 months
  • 2017 took over markets IN and OR—39% funding growth YOY
  • 2017 and 2018 field visits to Lithia National Accounts with Shannon Celestine
  • 2019—took over VT, 18% app YOY growth, 12% funding YOY growth
  • 2020—112% application goal, 111% funding goal for the year

Loan Specialist

Santander—Road Loans
NRH, Texas
2014 - 2016
  • Top funded deals in May and June for domestic sales—second in July and August
  • Extensive product and regulatory knowledge with regard to auto finance
  • Four Golden Phone awards for perfect Quality Assurance adherence
  • Top Lease Buy Out funded in June
  • Chrysler Capital Indirect Lending
  • Chrysler Capital Lease Buy Out

Education

B.A. in General Studies

Texas Tech University
Lubbock, TX
01-2027

English

University of North Texas
Denton, Texas

Skills

  • Sales Presentation
  • National Account Management
  • Microsoft Suites
  • CRM Proficiency
  • Sales Training
  • Commercial, Lease and Floorplan

Accomplishments

  • Promoted to DRM to manage the highly competitive DFW market
  • Created and manage the Sales Mentorship Program
  • Lead 2023 NSM Breakout training on Mindset
  • Lead 2021 and 2022 Regional Meeting Sales training
  • 2017, 2019 and 2020 Accelerant Award Winner

Timeline

Dealer Relationship Manager - DFW

Santander Consumer USA
2024 - Current

Inside Dealer Relationship Manager

Santander Consumer USA
2016 - 2023

Loan Specialist

Santander—Road Loans
2014 - 2016

B.A. in General Studies

Texas Tech University

English

University of North Texas

Personal Accomplishments

Author of four novels:

  • My Own Personal Apocalypse
  • The Can't, Don't, Won't List
  • The Broken Places
  • The Lonely Precious Few