Summary
Overview
Work History
Education
Skills
Timeline
Generic

Kelley McCurdy

Sarasota,FL

Summary

Dynamic Area Sales Manager with a proven track record at Bluemercury, excelling in relationship building and territory management. Achieved consistent sales growth through strategic planning and effective team supervision. Skilled in KPI tracking and fostering a collaborative environment, driving high performance and customer satisfaction.

Overview

13
13
years of professional experience

Work History

Area Sales Manager

Bluemercury
06.2017 - 08.2025
  • Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
  • Enhanced team performance by providing ongoing coaching, training, and mentoring to sales representatives.
  • Reported sales activity, generated sales quotations, and proposals and maintained customer contact database to achieve sales objectives and quota.
  • Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
  • Fostered a positive work environment within the sales team by encouraging open communication, teamwork, and mutual support among team members.
  • Built lasting relationships with clients through outstanding customer service interactions.
  • Increased sales revenue by developing and implementing strategic sales plans for the assigned territory.
  • Helped team stay productive and focused on higher-value tasks to improve sales efficiency.
  • Executed proven strategies to hit sales quota and help company achieve goals.
  • Accompanied sales reps in field for ride-alongs to teach, observe and work one-on-one.
  • Built a high-performance sales team through diligent recruitment of top talent, strategic allocation of resources, and effective performance management.

Assistant Manager/Salon Sales Consultant

Aveda
09.2014 - 05.2017
  • Supervised day-to-day operations to meet performance, quality and service expectations.
  • Maintained a clean, safe, and organized store environment to enhance the customer experience.
  • Developed strong working relationships with staff, fostering a positive work environment.
  • Monitored cash intake and deposit records, increasing accuracy, and reducing discrepancies.
  • Completed regular inventory counts to verify stock levels, address discrepancies, and forecast future needs.
  • Generated repeat business through exceptional customer service.
  • Enforced company policies consistently while handling disciplinary actions when necessary with fairness and respect.
  • Scheduled staff shifts to ensure proper coverage during peak shopping hours without exceeding labor budgets.
  • Conducted employee performance evaluations, providing constructive feedback for growth and development.

Cosmetic Coordinator

SkinSmart Dermatology
01.2013 - 09.2014
  • Streamlined daily operations by implementing efficient processes for restocking shelves and tracking inventory levels.
  • Expanded the cosmetics department's clientele through targeted outreach, building relationships with local influencers and loyal customers.
  • Initiated collaborations between different departments within the store to increase cross-functional cooperation.
  • Contributed to a positive work environment through consistent teamwork, communication, and support among colleagues.
  • Assisted customers with product and services selection and information.
  • Maintained store organization, visual display and store sets.
  • Collaborated with vendors to plan promotional events, driving customer engagement and product awareness.
  • Assisted in inventory management, ensuring optimal stock levels for high-demand items and minimizing overstock.
  • Organized successful special events such as makeovers or launch parties to promote brand awareness within the community.
  • Provided expert advice on skincare routines tailored to individual needs, resulting in improved client skin health.

Education

Riverview High School
Sarasota
01-1995

Skills

  • Relationship building
  • Sales presentations
  • Territory management
  • Sales team supervision
  • Sales tracking
  • KPI tracking
  • Team recruiting and onboarding

Timeline

Area Sales Manager

Bluemercury
06.2017 - 08.2025

Assistant Manager/Salon Sales Consultant

Aveda
09.2014 - 05.2017

Cosmetic Coordinator

SkinSmart Dermatology
01.2013 - 09.2014

Riverview High School

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