Kelli Berger
Joint Base Lewis-McChord
Summary
Results-driven business professional with 10+ years of experience owning, scaling, and supporting service-based businesses. Proven ability to guide entrepreneurs through startup, operations, client acquisition, hiring, merchandise sales, social media engagement, and process improvement. Adept at virtual and in-person consulting, onboarding new owners, and developing sustainable systems that drive growth. Known for clear communication, strategic thinking, and relationship-based leadership.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Chief Strategy Officer
SLAM Headquarters
01.2021 - Current
- Lead strategic planning initiatives supporting multiple independently owned fitness businesses nationwide.
- Advise owners on business growth, operational efficiency, and client engagement strategies.
- Develop systems and frameworks to standardize onboarding, training, and performance expectations.
- Partner with leadership to improve scalability, consistency, and profitability across locations.
New Owner Onboarding Specialist
SLAM Headquarters
01.2019 - Current
- Serve as primary onboarding consultant for new business owners, guiding them through launch processes, branding, client acquisition, and operational setup.
- Create and deliver training materials, SOPs, and coaching sessions to accelerate owner readiness.
- Provide ongoing mentorship to help entrepreneurs overcome startup challenges and refine business models.
Fitness Coach / Personal Trainer / Run Coach
01.2012 - Current
- Delivered individualized coaching to clients across the U.S. and internationally.
- Managed client pipelines, scheduling, and progress tracking in both virtual and in-person environments.
- Developed strong consultative skills through needs assessments, goal setting, and accountability frameworks.
Business Owner
Fitness Bootcamp for Moms
Washington, DC, USA
01.2014 - 01.2023
- Founded and operated successful service-based businesses, managing marketing, finances, scheduling, staffing, and client relations.
- Built local communities from the ground up, generating consistent client growth through grassroots marketing and referral strategies.
- Implemented systems for customer experience, retention, and program delivery.
- Balanced multi-location operations while coaching and mentoring additional instructors.
Business Owner
Fitness Bootcamp for Moms
Clarksville, TN, USA
01.2018 - 01.2021
Special Education Teacher
Alabama, USA
01.2007 - 01.2011
- Designed individualized learning plans and collaborated with multidisciplinary teams.
- Built foundational skills in communication, documentation, and stakeholder engagement.
Education
Bachelor of Education - Special Education
Pennsylvania State University
Graduated with Honors - undefined
Knoch High School
Skills
- Small Business Operations & Strategy
- Startup & Franchise Support
- Client Onboarding & Retention
- Process Development & Optimization
- Virtual Consulting & Coaching
- Marketing & Community Building
- Leadership Development
- Program Design & Implementation
- Training & Facilitation
- Relationship Management
Certification
- RRCA Certified Run Coach
- Pregnancy & Postpartum Athleticism Coach
- Pelvic Floor Specialized Fitness Coach
- CPR Certified (National CPR Foundation)
- Certified Marriage Officiant
Personal Information
Title: Small Business Consultant | Operations & Strategy Leader
Timeline
Chief Strategy Officer
SLAM Headquarters
01.2021 - Current
New Owner Onboarding Specialist
SLAM Headquarters
01.2019 - Current
Business Owner
Fitness Bootcamp for Moms
01.2018 - 01.2021
Business Owner
Fitness Bootcamp for Moms
01.2014 - 01.2023
Fitness Coach / Personal Trainer / Run Coach
01.2012 - Current
Special Education Teacher
01.2007 - 01.2011
Bachelor of Education - Special Education
Pennsylvania State University
Graduated with Honors - undefined
Knoch High School