LAWRENCE AZIM RASHID
Sugar Land,TX
Summary
Executive leader with extensive experience driving national growth, marketing strategy, and operational excellence across highly competitive environments. Proven track record managing $1.5M–$3M budgets, leading cross-functional teams, aligning executive stakeholders, and delivering measurable KPI-driven outcomes. Known for rebuilding underperforming departments, scaling programs and campaigns, and translating strategy into execution. Entertainment served as a high-velocity training ground, producing enterprise-level leadership skills transferable across business development, marketing, operations, education, nonprofit, and corporate sectors.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Chief Strategy Officer
THE ALCHEMY GROUP
Houston, TX
08.2022 - Current
- Lead growth, marketing, and operational consulting engagements for education, nonprofit, and mid-size organizations.
- Advise executive leadership on revenue diversification, partnership strategy, and long-term business planning.
- Develop integrated marketing and communications strategies aligned with organizational goals and measurable KPIs.
- Manage project-based budgets, timelines, vendors, and cross-functional teams delivering large-scale initiatives.
- Design operational frameworks that improve efficiency, accountability, and execution across functions for marketing, social, creative, and business development.
Operations Manager (Seasonal)
TEXAS BLACK EXPO
Houston, TX
01.2025 - 06.2025
- Oversaw sponsorship execution, vendor contracts, and partner activations for statewide events serving 2,500–4,000+ attendees.
- Led operational coordination across marketing, sales, finance, IT, and on-site logistics.
- Supported fundraising and partnership efforts to expand program reach and community impact.
Adjunct Professor
UNIVERSITY OF NORTH TEXAS
Denton, TX
01.2024 - Current
- Teach applied music marketing strategy with emphasis on real-world execution, analytics, and performance measurement for 35 undergraduate and graduate level students.
- Mentor students on leadership, strategic thinking, and professional development.
Senior Executive Leadership
Warner, Universal, Sony & Roc Nation
New York/Los Angeles
05.2005 - 08.2022
- Directed national growth, marketing, and operational strategies across multi-market organizations.
- Managed annual budgets ranging from $1.5M–$3M with full accountability for ROI, resource allocation, and performance outcomes.
- Built, led, and restructured high-performing teams of 5–12+ professionals across marketing, operations, and partnerships.
- Rebuilt underperforming departments, implementing KPIs and workflows that improved market contribution and operational effectiveness.
- Led enterprise-level stakeholder engagement, aligning executive leadership, partners, and vendors around strategic objectives.
- Negotiated and managed high-value vendor, partner, and service agreements supporting national initiatives.
- Served on executive advisory committees overseeing seven-figure funding allocations and long-term strategic planning.
Education
Bachelor of Arts - Liberal Arts
University of North Texas
Denton, TXSkills
- Business Development & Strategic Partnerships
- Marketing Strategy & Integrated Campaign Execution
- Operations & Program Management
- Budget & Resource Management ($15M–$3M)
- KPI Development & Performance Optimization
- Executive & Stakeholder Management
- Cross-Functional Team Leadership
- Vendor, Contract & Risk Oversight
- Organizational Turnarounds & Process Improvement
- Go-To-Market Strategy
- Data-Driven Decision Making
- AI-Enabled Business & Marketing Fundamentals
Certification
Google AI Essentials,
Project Management Institute (In Progress)
Timeline
Operations Manager (Seasonal)
TEXAS BLACK EXPO
01.2025 - 06.2025
Adjunct Professor
UNIVERSITY OF NORTH TEXAS
01.2024 - Current
Chief Strategy Officer
THE ALCHEMY GROUP
08.2022 - Current
Senior Executive Leadership
Warner, Universal, Sony & Roc Nation
05.2005 - 08.2022
Bachelor of Arts - Liberal Arts
University of North Texas