Kelli Caires
Phoenix,AZ
Summary
Experienced in franchise operations and team leadership, achieving significant revenue growth and client satisfaction. Proven ability to develop and implement operational strategies that enhance performance and foster a culture of accountability and collaboration.
Overview
27
27
years of professional experience
Work History
Franchise Owner
Pure Glow Phoenix
07.2024 - Current
- Signed a franchise agreement to potentially open three Pure Glow locations throughout Arizona
- Opened first Pure Glow location in September 2024
- Currently achieving a 30% increase in revenue and client count over the previous year
- Leading all aspects of business operations including team development, client experience, marketing, and growth strategy
- Focused on educating clients about safe sunless tanning alternatives using natural and organic products
Franchise Operations Consultant
Squeeze Massage
07.2022 - 07.2024
- Supported operational processes and developed strategies to enhance franchisee success and leadership capabilities
- Partnered with leadership teams to align culture and enhance customer experience across multiple locations
- Consulted on franchise operations and developed team initiatives to support growth for rapidly expanding wellness brand
Senior Director of Franchise Operations & New Shop Openings
Heyday Skincare
05.2021 - 03.2023
- Led franchise operations and oversaw successful new shop openings nationwide
- Supported franchise partners with onboarding, operational training, and launch execution to ensure seamless integration and operational success
- Developed operational systems and processes to enhance consistency, improve client experience, and drive profitability
- Collaborated cross-functionally to align team efforts with company growth initiatives and uphold brand standards
Director of Franchise Operations
WellBiz Brands
02.2021 - 05.2021
- Partnered with franchisees to improve operational performance and business growth
- Assisted in developing operational strategies and training initiatives
- Supported franchise operations for leading wellness and beauty concepts
Director of Franchise Operations
Drybar
10.2013 - 02.2021
- Oversaw franchise operations for one of the nation’s leading beauty franchise brands
- Led successful new shop openings across multiple markets
- Guided franchise owners in operations, leadership development, and business strategy to enhance performance
- Cultivated strong relationships with franchise partners and field leadership teams to drive collaboration
- Contributed to brand scaling during significant national growth by implementing strategic initiatives
Senior Store Manager
Apple
01.2010 - 09.2013
- Led large teams focused on customer experience, sales performance, and operational excellence
- Coached and developed team members to achieve strong business results and career growth
- Managed daily operations for a high-volume retail location
Regional Director / District Manager
Starbucks
03.1999 - 12.2009
- Led multiple store locations and large regional teams during a period of rapid company growth
- Developed teams through operational execution, enhanced customer experience, and leadership coaching
- Cultivated store cultures emphasizing accountability, development, and community connection
Education
High School Diploma -
Santiago High School
Garden Grove, CA06-1980
Some College (No Degree) - Business Administration And Management
University of Phoenix
OnlineSkills
- Franchise Operations
- New Shop Openings
- Multi-Unit Operations Management
- Operational Excellence
- Business Development
- Strategic Growth
- Customer Experience
- Team leadership
- Team engagement
- Servant Leadership
- Coaching
- Relationship Building
Personal Leadership Philosophy
I believe in meeting people where they are, creating a no-judgment environment, and helping others grow into their fullest potential. I lead with empathy, accountability, and gratitude, and strive to make a positive difference in the lives of the people I work with every day.
Timeline
Franchise Owner
Pure Glow Phoenix
07.2024 - Current
Franchise Operations Consultant
Squeeze Massage
07.2022 - 07.2024
Senior Director of Franchise Operations & New Shop Openings
Heyday Skincare
05.2021 - 03.2023
Director of Franchise Operations
WellBiz Brands
02.2021 - 05.2021
Director of Franchise Operations
Drybar
10.2013 - 02.2021
Senior Store Manager
Apple
01.2010 - 09.2013
Regional Director / District Manager
Starbucks
03.1999 - 12.2009
High School Diploma -
Santiago High School
Some College (No Degree) - Business Administration And Management
University of Phoenix