Summary
Work History
Education
Skills
Timeline
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Kelli Hallifax

Kelli Hallifax

Cedar Springs,MI

Summary

Proven leader in operational excellence, exceptional customer service and team development. Excelled in enhancing store profitability and performance, achieving a district-leading position in sales and gross profit. Skilled in fostering high employee morale and customer satisfaction.

Work History

Area Manager

Frames Unlimited, Inc.
Grand Rapids, MI
  • Fulfilled a broad range of managerial functions including exemplary customer service in custom framing.
  • Trained store managers as well as new employees in the art of picture framing and customer service; created dynamic merchandising displays; facilitated the smooth operation of four stores in two states; building the region’s profitability through sales goals, cost efficient ordering, staff training and retention, and assuring superior customer service.
  • Succeeded in business operations management, sales, gross profit and payroll for 4 locations; culminated in becoming the #1 District!
  • Increased training and comradery resulted in higher team morale and employee confidence with clientele
  • Activated new commercial accounts and thank you card program for customers..
  • Saved company extraneous expense by reducing production errors, implementing efficient inventory controls, and intelligently managing payroll dollars.

Director of Operations

Bark! Pawsitive petfood
Clarksville, MD
  • Company Overview: An independent natural pet food retailer dedicated to improving the lives of companion animals.
  • Review and implement improvements for store appearance and efficiency; create educational content on the website; train and mentor the senior manager in marketing and events; work with the owner to create policies and procedures; recruit employees; spark innovative ideas, and nurture brand development; expand employee training programs.
  • Successful in designing, planning, merchandising, and recruiting teams for three new stores in a 90-day timeframe.
  • Maintained a positive, respectful culture resulting in a high retention rate with employees and increased work productivity.
  • Created, structured, and implemented training programs, manuals, job descriptions, and operation policies.
  • Responsible for product choices and selection based on vendor business practices, quality, and manufacturing safety protocols.

Education

Bachelor of Arts - oil painting, digital media and art education

Western michigan university
Kalamazoo, MI

Study Abroad Program

Cleveland Institute of Art

Skills

  • Creative Merchandising
  • Training & Development
  • Performance Management
  • Relationship building and management
  • Operations management
  • Customer relationship management
  • Goals and performance

Timeline

Area Manager

Frames Unlimited, Inc.

Director of Operations

Bark! Pawsitive petfood

Bachelor of Arts - oil painting, digital media and art education

Western michigan university

Study Abroad Program

Cleveland Institute of Art
Kelli Hallifax