KELLI PETON
Graettinger,Iowa
Summary
Sophisticated Director of Sales and Marketing with background propelling company offerings and brand through focused strategies. Confident and smooth communicator when delivering presentations and maintaining client relationships. Focused when analyzing competitors and target market to determine unique selling proposition and maximize revenue. Creates and implements successful sales and marketing strategies regardless of scale and budget. Excels at maximizing profits within limited budgets. Performs market research, develops strategic reports and organizes and promotes successful marketing campaigns. Aggressively pursues new sales leads resulting in high sales close rate. Understands importance of working with customers and other executives, as well as keeping staff informed and motivated.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Director of Sales and Marketing
AERO Race Wheels
07.2020 - Current
- Retained all marketing and designs duties listed in this resume
- Developed, implemented, and facilitated cross-functional monthly sales generating $15M + in sales
- Manages entire distributor and dealer network across the world
- Built personal connections through product education and selling techniques while interacting with many customers per day
- Creates additional sales opportunities through creative marketing campaigns on social media increasing engagement with end users by 50-60%
- Led the distributor/dealer network with their online campaigns increasing their engagement with end users by 40-50%
- Researches and proposes product enhancements to improve customer satisfaction and sales potential, generating the company additional 10% profit
- Collaborated with other internal departments, recommending process and product streamlining to improve efficiency and cut manufacturing costs by 10-15%
- Launched new ideas and initiatives to evolve the retail experience for the customer, boosting sales by 27%
- Collaborated with senior management on annual budgets, and 5-year planning strategies.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Managed sales promotions and marketing strategies on major social media sites.
- Analyzed sales and marketing data for improved strategies.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Implemented systems and procedures to increase sales.
Sales Customer Service and Marketing Manager
AERO Race Wheels
07.2002 - 07.2020
- Grew existing customer accounts by 10% through exceptional customer service and effective sales techniques
- Led design of marketing campaigns for products, events, including 3 catalogs, 2 new/revised websites, a wide range of promotional items both in print and online and several distributor meetings
- Served as the contact for distributor/dealer and end user inquiries about sales, co-op advertising and technical support, which in many cases increased customer spending by 20-30%
- Created performance-based ads and email campaigns to improve the number of leads by 35%
- Lead a company-wide rebranding campaign
- Redesigned company letterhead, business cards, and all company communication used regularly by entire company
- Designed advertising and branding material, contributing distributor network growth by 10%
- Modified customer service by anticipating customer needs, demonstrating compassion in all interactions, and identifying and resolving potential service issues.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Continually maintained and improved company's reputation and positive image in markets served.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Wrote and distributed press releases to increase brand visibility.
- Improved website visibility through development and implementation of SEO strategies.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
Education
B.A. - Journalism and English
University of Iowa
Iowa City, IA05.2001
Skills
- Adobe Illustrator
- Adobe InDesign
- Adobe Photoshop
- Microsoft 365 Suite
- Social Media (Facebook, Instagram)
- NetSuite EPR/CRM
- SEM, SEO
- Excellent Communication
- Results-Oriented
- Web Analytics (Google Analytics certified)
- Graphic Design
- Key Account Management
- Trade show management
- Creative Direction
- Demand generation (Hubspot email marketing certified)
Certification
- Google Analytics certification
- Google Ads Search certification
- HubSpot Email Marketing certification
- Digital Marketing, Oklahoma State University, 2024
- B2B and B2C Communications
Timeline
Director of Sales and Marketing
AERO Race Wheels
07.2020 - Current
Sales Customer Service and Marketing Manager
AERO Race Wheels
07.2002 - 07.2020
- Google Analytics certification
- Google Ads Search certification
- HubSpot Email Marketing certification
- Digital Marketing, Oklahoma State University, 2024
- B2B and B2C Communications
B.A. - Journalism and English
University of Iowa
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