Kellie Cook
Pratt,AL
Summary
To inspire, encourage and lead every person encountered on a daily basis, while utilizing skills to make a positive impact on the community and city I serve.
Key strengths include the ability to create, implement and execute different marketing and publicity events, excellent organizational skills, verbal and written skills, proficient in Microsoft Word, Excel, PowerPoint, Publisher, Adobe Creative and Internet-Based applications, active team leader who effectively collaborates with all levels of staff., knowledge of relevant federal, state, and local laws and regulations, knowledge of project management and grant management principles, knowledge of budget management and personnel management principles, skills in prioritizing and planning while managing multiple projects.
Overview
23
23
years of professional experience
Work History
Parks and Recreation Director
City of Prattville
01.2013 - Current
- Works with community groups to develop programs, events and services.
- Supervises preparation of daily, weekly, and seasonal schedules of events and activities.
- Oversees all special events and cultural arts program.
- Coordinates with Mayor and department heads on construction needs.
- Ensures that playgrounds, playing fields, and other facilities meet all relevant standards and guidelines.
- Coordinates with DHR, Red Cross, and related service agencies to provide shelter during emergency situations.
- CPR and First Aid Certified.
- Orients, trains, assigns, directs, supervises, evaluates, and participates in hiring and discipline process of department personnel.
- Enforces work safety and other policies and procedures.
- Contracts with entertainers, lecturers, vendors, media outlets, and others.
- Develops annual and long-term department objectives.
- Prepares annual inventory of equipment and submits requests for purchases.
- Collects monies, maintains accurate records, bills for registration fees, memberships, and classes.
- Develops, revises, and implements department policies and procedures
- Reviews previous department budgets; analyzes trends; develops budget proposals
- Monitors expenditures and makes budget adjustments as required.
- Prepares variety of regular and special reports.
- Prepares grant applications and manages grant funds.
- Works to promote positive relations between department and residents, local businesses, elected and appointed officials, and others.
- Addresses civic, religious, and educational groups regarding activities and programs.
- Develop and manage multi-million dollar budget.
- Develop decoration plan and ideas for holidays in downtown area and execute to encourage tourism opportunities.
- Maintain close contact with all school officials regarding coordination of programs and services provided.
- Creates and distributes informational brochures and graphics for social media to promote department.
- Handles all interviews with media outlets.
Special Events and Marketing Director
City of Prattville
01.2008 - 01.2013
- Plan and execute all parades, events, festivals and activities including Christmas, Mardi Gras and 4th of July parades, 4th of July Fireworks celebration, Fountain City Arts Festival, Street Dance, Cityfest, ect
- Cultural Arts Manager- run day-to-day operations of creative and performing arts groups (The Prattville Creative and Performing Arts Council, Way Off Broadway theatre group, Prattauga Art Guild, Prattville Pops, and Community Chorus)
- Maintain annual budget, oversees purchase orders, and coordinate payments for vendors
- Community Relations - serve on various community boards including Prattville Chamber of Commerce Tourism Committee, National Day of Prayer Committee, Honor Flight Committee, ect
- Cultural Arts Classes - oversee all classes, relating to arts (acting, basic drawing, pottery)
- Actively recruit new teachers and new classes and setup check requests for their payments each month
- Responsible for overseeing two buildings that house these programs, making sure that all repairs are done, etc
- Research and apply for grants that are available for performing and creative arts programs.
- Organize and multitask on several projects at once
- Marketing and public relations contact-purchase advertising through television, radio, print and web outlets to promote events, classes and group activities
- Provide press releases to all avenues of media, and serve as event spokesperson
- Speaks to groups and organizations concerning cultural arts and special events in community, and volunteer opportunities that are available.
Marketing and Promotions Director, Public Relations Manager
WCOV Fox 20
01.2003 - 01.2008
- Increase and maximize viewership for television station with events and promotional strategies
- Promote and market television station in four key audiences: viewers, advertisers, station employees, and professional industry.
- Developed innovative marketing and PR strategies.
- Designed and created campaign e-mail invitations, articles and marketing videos.
- Built professional relationships with distributors, customers and media staff by attending trade shows.
Marketing Assistant
WCOV Fox 20
03.2000 - 01.2008
- Promotion Editors, Commercial Editors and Videographers
- Television correspondent for MPD and County Law, locally produced law enforcement shows
- Maintain and improve on-air look; produce talent promos and station ads
- Write and edit promotional copy, audio promos and responsible for writing all press releases
- Schedule all promotional spots and make sure are properly aired
- Develop and complete promotional and marketing publicity events (i.e Montgomery Idol at Jubilee Cityfest, Montgomery Jr. Idol at te Alabama National Fair, Hurricane Relief Drive, all station events and remotes)
- Attend promotional events and remotes to “meet and greet” public
- Update and modify web page with graphics and current information
Education
B.A. - Mass Communications
Auburn University Montgomery
Montgomery, AL08.2005
Affiliations
- American Marketing Association Professional
- Certified Parks and Recreation Professional
- NPRA Professional
- Leadership Autauga County Board Member, past Chairman
- Prattville Area Chamber of Commerce Tourism Board Member
- Prattville Area Chamber of Commerce Cityfest Board Member, past Chairman
Timeline
Parks and Recreation Director
City of Prattville
01.2013 - Current
Special Events and Marketing Director
City of Prattville
01.2008 - 01.2013
Marketing and Promotions Director, Public Relations Manager
WCOV Fox 20
01.2003 - 01.2008
Marketing Assistant
WCOV Fox 20
03.2000 - 01.2008
B.A. - Mass Communications
Auburn University Montgomery
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