Kelly A. Luff
Delray Beach,FL
Summary
Marketing professional with solid track record in conceptualizing and executing marketing strategies that drive business growth. Adept at fostering team collaboration and adapting to dynamic market needs. Recognized for strong analytical skills and creative problem-solving abilities.
Overview
33
33
years of professional experience
Work History
Director of Sales & Field Marketing
Capital Tacos
11.2022 - Current
- Negotiated placement in cafeterias, creating a new revenue stream with 20+ new accounts
- Captured over $200,000 in catering sales through networking and cold calling
- Opened 8 new restaurants and managed grand opening marketing campaigns
- Developed and trained franchisees on field marketing tactics and built a comprehensive marketing playbook
Director of Sales & Marketing
DunneGoodwin
07.2018 - 11.2022
- Led marketing strategies and account management for a diverse client base
- Maintained a 95% client retention rate by building strong relationships and delivering consistent results
- Utilized data-driven insights to optimize marketing efforts
Director of Sales & Marketing
APEX FUN RUN
08.2015 - 06.2018
- Captured over $125K in profits in the first year through strategic marketing and sales initiatives
- Directed both traditional and digital marketing campaigns to drive company growth
- Successfully implemented a CRM to increase sales revenues and lead conversions
Senior National Marketing Manager
Hurricane Grill & Wings
01.2012 - 01.2015
- Led national marketing initiatives for 85 franchise locations, resulting in a 30% sales increase
- Managed a $3M marketing budget and successfully reduced costs while increasing sales
- Launched new products and created marketing support systems for franchisees
Account Supervisor
Bozell/Taco Bell
01.1994 - 01.1997
- Managed marketing for 600 Taco Bell restaurants, increasing sales through local and national programs
- Designed a local marketing toolkit for franchisees and corporate stores
Florida Marketing Manager
Domino's Pizza
01.1992 - 01.1994
- Developed marketing plans for all Florida corporate and franchise stores, increasing sales
- Worked with local managers to ensure consistency in promotions and campaigns
Education
Bachelor of Science - Business Administration & Marketing
Florida Atlantic State University
Boca Raton, FLSkills
- Traditional & Digital Marketing
- Restaurant Marketing
- Business & Market Analysis
- Account Management
- Team Leadership
- Strategic Sales Planning & Execution
- Customer Relationship Management (CRM)
- Ad Agency Experience
- Sales training and leadership
- Revenue Growth
- Sales funnel management
- Pipeline Development
Timeline
Director of Sales & Field Marketing
Capital Tacos
11.2022 - Current
Director of Sales & Marketing
DunneGoodwin
07.2018 - 11.2022
Director of Sales & Marketing
APEX FUN RUN
08.2015 - 06.2018
Senior National Marketing Manager
Hurricane Grill & Wings
01.2012 - 01.2015
Account Supervisor
Bozell/Taco Bell
01.1994 - 01.1997
Florida Marketing Manager
Domino's Pizza
01.1992 - 01.1994
Bachelor of Science - Business Administration & Marketing
Florida Atlantic State University
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