Hi, I’m
Kelly Anderson
Richmond,VA
Summary
Focused editor with expertise in AP Style. Record of accomplishment in proposing, editing and writing engaging, fresh digital and print content. Logical and methodical with a creative eye for details and diligence in producing exceptional work. Well-versed in building interest in readers, marketing books and critically approaching problems. Experience with AI writing prompts.
Overview
35
years of professional experience
Work History
Homes.com
Senior Content Writer
10.2022 - Current
Job overview
- Help launch Homes.com's billion-dollar marketing campaign as one of the original four content writers.
- Implement best practices for crafting compelling copy, helping Homes.com obtain over 100 unique monthly visitors.
- Enhance website traffic by developing engaging, well-researched digital content.
- Help revamp existing web copy to align with updated branding guidelines, improving overall site cohesion and messaging clarity.
- Help improve search engine rankings by implementing SEO best practices.
- Utilize exceptional writing, editing, and communication skills to produce engaging and error-free content.
Contract/Freelance
Senior Communications Strategists
01.2012 - Current
Job overview
- With more than 30 years of experience in Journalism, Communications, Sponsored Content, and Marketing, I help organizations, businesses and individuals find their place among the digital buffet.
- Implement SEO best practices to boost online visibility of websites and content offerings.
- Write and research and edit stories, articles, and online content.
- Collaborate with executive leadership on strategic messaging and positioning initiatives.
- Build strong relationships with key industry influencers to amplify brand messaging.
- Strengthen internal communication, streamlining information flow across departments.
- Work with authors to improve their manuscripts.
- Build and maintain relationships with marketing, sales and service partners to implement communication plans.
- Optimize social media presence, increasing followers and driving greater engagement with compelling content.
- Coordinate event planning efforts, ensuring flawless execution of promotional activities and stakeholder gatherings.
- Produce and distributed brochures, newsletters and press kits.
- Conducted media relations and responded to media requests for information.
- Support public relations managers with writing, researching and preparation of materials.
RICHMOND TIMES-DISPATCH
Metro Editor
02.2022 - 07.2022
Job overview
- Coached reporters in producing quality daily and enterprise copy.
- Motivate reporters to utilize all digital media platforms.
- Evaluated reporter stories to help shape the focus and improve overall quality through positive feedback and detailed editing.
- Focused on data-driven journalism and encouraged reporters to utilize data visualization tools for presenting complex information in an accessible manner.
- Provided guidance on ethical issues, ensuring the newsroom adhered to professional journalism standards.
- Increased digital engagement by optimizing content for search engines and social media sharing.
- Enhanced news coverage by directing and coordinating the daily activities of metro reporters.
Thrivent Financial
Communications Project Manager
01.2015 - 10.2017
Job overview
- Managed all interoffice communications for a small team of financial planners across two states.
- Created and executed marketing strategies and all projects.
- Managed organizational changes and transitions.
- Planned and managed all events.
- Applied some change management techniques.
- Increased stakeholder engagement through targeted messaging and strategic communications initiatives.
- Developed comprehensive project plans, ensuring alignment with overall business objectives.
- Coordinated media relations efforts, resulting in increased brand visibility and positive press coverage.
- Ensured consistent brand identity across all digital platforms through diligent monitoring of online presence.
- Evaluated campaign performance using key metrics, identifying areas for improvement and adjusting tactics accordingly.
PROVIDENCE BUSINESS NEWS
Staff Writer/reporter
09.2011 - 12.2012
Job overview
- Managed and stayed on top of two main beats - the banking industry as well as the tourism industry.
- Wrote and submitted accurate, engaging, and fact-checked stories.
- Collaborated with editors to refine content, ensuring clarity, accuracy, and cohesiveness for publication.
- Managed multiple assignments simultaneously while maintaining consistent quality in writing and editing tasks.
- Pitched engaging feature stories that highlighted community members or events, fostering a strong connection between the publication and its audience base.
WICHITA BUSINESS NEWS
Staff Writer/reporter
06.2008 - 10.2010
Job overview
- Wrote stories on various business topics, specializing in aviation.
The Press-Enterprise
A1 Editor
04.2005 - 06.2007
Job overview
- Coached editors and reporters on all local stories submitted for the front page.
Lansing State Journal
Assistant City Editor
03.1998 - 04.2005
Job overview
- Worked with reporters, editors, photographers, and production teams to produce compelling front-page stories and projects.
- Coordinated coverage of breaking news events, ensuring timely publication while upholding journalistic integrity.
- Mentored junior staff members, fostering professional growth and skill development among the team.
The Associated Press
Newswoman/Reporter
07.1989 - 04.1998
Education
MICHIGAN STATE UNIVERSITYEast Lansing, MI
Bachelor of Science from Journalism
06.2001
Skills
- Familiarity with Google Analytics
- ADOBE Creative
- CrowdTangle
- Experience with AI writing prompts
- Some content management systems
- Various multi-media digital platforms
- Analytical thinking abilities
- Content Strategy Development
- Keyword Research Proficiency
- SEO optimization expertise
- Ethical Writing Practices
- Creative storytelling techniques
- Editing skills, effective writing, creative writing, news writing, content marketing
Timeline
Senior Content Writer
Homes.com
10.2022 - Current
Metro Editor
RICHMOND TIMES-DISPATCH
02.2022 - 07.2022
Communications Project Manager
Thrivent Financial
01.2015 - 10.2017
Senior Communications Strategists
Contract/Freelance
01.2012 - Current
Staff Writer/reporter
PROVIDENCE BUSINESS NEWS
09.2011 - 12.2012
Staff Writer/reporter
WICHITA BUSINESS NEWS
06.2008 - 10.2010
A1 Editor
The Press-Enterprise
04.2005 - 06.2007
Assistant City Editor
Lansing State Journal
03.1998 - 04.2005
Newswoman/Reporter
The Associated Press
07.1989 - 04.1998
MICHIGAN STATE UNIVERSITY
Bachelor of Science from Journalism
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