Kelly Burdette
Woodstock,GA
Summary
Accomplished results-driven executive with 25+ years of proven ability and leadership in the areas of business development, retail merchandising, eCommerce, strategy, project management, store planning, store management, operations management and sales management and customer relationships. Proven leader with high acumen in influencing, hiring & developing talent and energizing high-performing teams.
Overview
30
30
years of professional experience
Work History
Director, Strategy, STUDIO, Simulation & Services
PGA TOUR Superstore
11.2022 - 03.2023
- Responsible for new business development and strategy, ideation, design collaboration, maintenance support, operations process and staffing for STUDIO, Services and all new businesses.
- Involved in strategic new business partnerships as part of company's overall growth strategy
Director, STUDIO, Services, SPO & Pre-Owned
PGA TOUR Superstore
09.2021 - 11.2022
- Responsible for strategy, business development and management guiding STUDIO initiative, Services, Special Order and Pre-Owned Golf Club Business categories and their growth.
- Defined strategy and business development to create more sophisticated and personalized special order and pre-owned club business categories in brick and mortar and online channels.
Director, ECommerce
PGA TOUR Superstore
10.2011 - 09.2021
- Responsible for creation, development and establishment of website and eCommerce business from inception.
- Over 10 years, was responsible for 20%-30% year over year growth, ultimately representing over 15% of total company revenue. Developed PGATSS Brand in digital space.
Vice President, Merchandising
PGA TOUR Superstore
12.2009 - 10.2011
- Senior Leadership role involved in monthly Executive Leadership Team meetings with new majority owner.
- Responsible for Merchandising P&L.
Senior Merchant, Hard Goods
PGA TOUR Superstore
11.2008 - 12.2009
- Responsible for the development of strategy and programs that would contribute and drive overall organizational growth while maintaining strong culture and strong vendor relationships critical to growth.
- Responsible for the hard goods P&L - Direct report to Founder, Owner and CEO of the organization.
Vision and Business Development | Merchant, Clubs
PGA TOUR Superstore
06.2002 - 11.2008
- First and only associate in company from golf industry. Defined and involved in creation of initial vision, company culture and complete business model for what PGA TOUR Superstore is today.
- Instrumentally involved in establishing and developing relationships with vendor partners that were critical in establishing business model and realizing growth and success achieved over last 20 years.
General Manager
Edwin Watts Golf
01.1998 - 06.2002
Assistant Store Manager
Pro Golf Discount Of Atlanta
01.1995 - 01.1998
Sales Associate Specialist
Pro Golf Discount Of Atlanta
01.1993 - 01.1995
Education
Bachelor of Science - Business Management
Kennesaw State University
Kennesaw, GA1998
Skills
- Strong Collaborative & Relationship Skills
- Strategy & Business Development
- Digital Merchandising
- E-commerce & Omni-Channel Commerce
- Retail Marketing
- Digital Marketing
- Order Fulfillment & Order Management
- Customer Care Center Operations
- Retail & Retail Merchandising
- P&L Management
- Team Leadership
- Operations Management
- Visual Merchandising
- Merchandise & Product Assortment Planning
- Project Planning & Management
Timeline
Director, Strategy, STUDIO, Simulation & Services
PGA TOUR Superstore
11.2022 - 03.2023
Director, STUDIO, Services, SPO & Pre-Owned
PGA TOUR Superstore
09.2021 - 11.2022
Director, ECommerce
PGA TOUR Superstore
10.2011 - 09.2021
Vice President, Merchandising
PGA TOUR Superstore
12.2009 - 10.2011
Senior Merchant, Hard Goods
PGA TOUR Superstore
11.2008 - 12.2009
Vision and Business Development | Merchant, Clubs
PGA TOUR Superstore
06.2002 - 11.2008
General Manager
Edwin Watts Golf
01.1998 - 06.2002
Assistant Store Manager
Pro Golf Discount Of Atlanta
01.1995 - 01.1998
Sales Associate Specialist
Pro Golf Discount Of Atlanta
01.1993 - 01.1995
Bachelor of Science - Business Management
Kennesaw State University
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