Kelly Councilor

As a Senior Writer, I consistently deliver memorable and impactful custom campaigns and sales event advertising that powerfully builds brand momentum for Ford Dealers. My strategic approach, informed by extensive experience as a creative liaison directly partnering with dealers, ensures advertising precisely aligns with their strategic goals. Beyond these core campaigns, I've actively applied my writing expertise to a retail library launch and robustly support initiatives, including FBA, Ford Protect, and Women's Programs.

As an Associate Creative Director, I applied my strategic vision to a diverse portfolio of non-automotive brands, leading the charge in crafting truly unique work. From the culinary world of Lipari to the retail landscapes of Taubman, the excitement of Michigan Lottery and the Detroit Red Wings, and the cultural stages of Fisher Theater to the vision care of SVS Vision, my focus was always on developing distinctive narratives and creative solutions that cut through the noise.

I had the privilege of telling unique stories for iconic brands like Ram, Chrysler, Jeep, and Mercedes-Benz. And bringing those narratives to life across every imaginable medium.

I started crafting narratives for their dealer group and quickly scaled that experience to shape Jeep's compelling national story.

Melding words and visuals to connect with audiences I significantly contributed to Chevrolet's brand narrative and visual identity.